You probably use “real estate agent” and “Realtor” interchangeably. That is fine. Everybody knows what you are talking about. But there is a difference. And in some cases, it can be a difference that matters…. Table of Contents Real Estate Agent vs. Realtor Not all real estate agents are Realtors. Read more…
Start With Why. Your brand, your customer avatar, your prospecting methods, everything originates from your business mission. Figuring out who you are, and who you are not, is an important first step in giving your real estate business a purposeful direction. Once you have a mission statement, you can then Read more…
In-person conferences have made a complete comeback since COVID. That is great news for karaoke machines everywhere. There are more real estate technology conferences than you can likely make in a single year, and the number is growing! It is emblematic of just how hot this sector of the industry is. Read more…
For 2023, the standard mileage rate business deduction is $0.655 per mile. I’d guess a half-busy agent easily drives 10,000 miles a year. That is $6550 in business deductions you lose if you aren’t tracking your mileage! If you are a Realtor, you need to be tracking your miles. Fortunately, Read more…
Your Google Business Profile, previously called Google My Business, is the most important business directory your real estate business needs to be on. It is essentially the same thing as Google’s Yellow Pages. Your business might even already exist on Google without your having added it (though probably not). A Read more…
There is a lot of high-quality free real estate training on YouTube! Hopefully you can pick up some practical advice from some of the top channels, and only at the cost of your time. Below is my own subscription list featuring active channels who are producing consistent, current, and actionable Read more…
There are dozens, 100s, or even 1000s of real estate companies in many cities. How is an agent with a new real estate license supposed to know how to choose a real estate broker? Even worse, launching a real estate career is hard enough already. Over 80% of agents don’t Read more…
When I first heard about Twitter I thought it was the stupidest idea ever. It was just the worst part of Facebook: the status update. None of the other benefits of Facebook. It took me a long time, but I came around in 2015 and became a devoted user. I Read more…
Real estate is not an easy business. Extremely professional, capable, and intelligent companies have spent hundreds of millions trying to start real estate businesses in America and failed spectacularly. If you’re considering getting started in this business, you need to be committed. Between 80-90% of new agents do not make Read more…
Real estate had an exciting 2022. My 2022 predictions were awful (though I predicted they would be awful, so I got something right!) Interest rates turned the market flat as Jerome Powell fought inflation. Realtors are bracing for tougher markets as transaction volume has plummeted. iBuyers took a major step Read more…