Real estate agent platforms are website providers that offer packaged website and backend solutions. While equipped with plenty of integrations, these are generally designed to be all-in-one systems on which your business is built.

That is different than real estate website providers and designers who focus narrowly on your website.

The Contenders

BEST AFFORDABLE PLATFORM

BEST ALL AROUND PLATFORM

BEST WEBSITE / SEO

BEST FOR PAID LEAD CONVERSION

BEST FOR SOCIAL MEDIA MARKETING

OTHERS

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Other Real Estate Platform Options

There is a huge list of real estate platforms out there. I’ve tried to narrow it down to some of the top products on the market today. Over time, I will add more reviews and the list will change. Some “honorable mentions” that eventually might be able to squeeze onto my list include popular or well-known options like:

• Agentjet
• Buying Buddy
• Curaytor
• Delta Media Group
• Firepoint
• Great Agent
• iFoundAgent
• Market Leader
• Market Maker
• Masterdigm CRM
• Naberly Solutions
• Onjax
• Perfect Storm
• ProAgentWebsites
• RealSavvy
• REfindly
• Reliance Network
• TorchX
• Total Expert CRM
• Z57
• ZipperAgent
• Zurple

Included Elsewhere

Agent Websites

Platforms are all-in-one software. Therefore, this list does not include website-focused solutions like:

• AgentFire
• Easy Agent Pro
• Home Junction
• iHOUSEweb
• Placester
• Realtyna
• WebsiteBox
• Wolfnet

Brokerage Back Offices

Many brokerages use all-in-one platforms for their business. Some of these have great team management tools and transaction management features. But they are not designed first and foremost as brokerage back offices. Some of those companies include:

• BackAgent
• Brokermint
• Brokersumo
• BrokerWOLF
• MoxiWorks
• Paperless Pipeline

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Should You Use a Real Estate Platform?

Pros of All-In-One Platforms

These platforms are simple and easy to use, often involving far less setup and technical skills than trying to integrate numerous different pieces of software.

While the platforms are more expensive, you don’t have to buy subscriptions to nearly as many pieces of software as you would if you were piecing things together (e.g. website, CRM, email marketing, hosting, design, etc).

These companies have also spent significant time optimizing their software for specific business models. Why reinvent the wheel if that is your business model?

Alternatives to All-In-One Platforms

But I am also a believer that it is difficult for a single platform to do many things well. Sometimes it is best when a company focuses on a single thing that they do well and then integrate with the best-in-class solutions in other categories.

For example, I might think Dakno Marketing makes the best websites. And Realvolve makes the best CRM. And Agent Legend the best email marketing. And IDX Broker is one of the best IDX providers. I can use all these tools – the best in each category if I build my own site and solution.

For those with this philosophy, you might want to explore a WordPress solution with a website developer/designer. The WordPress platform is very flexible, and you can scale it with your business whether starting out as a single agent or a major enterprise. Moreover, you aren’t committing yourself to a single developer, CRM, PPC campaign management, etc.

Conclusion

Ultimately, this is all my opinion (especially anything about the design of a website). All of these companies offer interviews and demos of their product, and I highly recommend testing several that you think might fit your business model. Hopefully, this has helped point you towards the best real estate platform for your business needs.

Any thoughts and comments, I would love to hear at our Facebook group, the Tech Enabled Real Estate Agent. You can also search these products and learn more about which is the best option for you and your business!

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