19 Real Estate Twitter Influencers to Follow in 2023
When I first heard about Twitter I thought it was the stupidest idea ever. It was just the worst part of Facebook: the status update. None of the other benefits of Facebook.
It took me a long time, but I came around in 2015 and became a devoted user.
I use Twitter as a news aggregator. I follow my favorite news sources and opinion makers who are more likely to engage with you directly than in other mediums. It’s incredibly useful for getting quick, pithy perspectives on events and issues.
The real estate community has not saturated Twitter. You won’t get very much from posting with #realestate. But there are some active users and opinionmakers on the social network worth following if you are a Twitter aficionado yourself!
Follow These People!
I went through and posted some of the more interesting tweets from the more interesting real estate professionals. Some of these folks also run great real estate blogs, are reps from the National Association of Realtors, or with the major real estate news sites like Inman news.
But some are just regular ole’ real estate agents who are engaged with some premium Twitter content.
Just click the tweet and then follow!
WARNING: be prepared to find out more about them (and their politics) than you perhaps care to know. Politics is everywhere on Twitter!
Brian Boero – @1000wattbrian
Chris Smith – @Chris_Smth
Cofounder of Curaytor and author, Chris Smith is active in the real estate tech and leadership space.
Dror Poleg – @drorpoleg
Dror Poleg is an author and a tech writer, focusing on the built world of both commercial and residential real estate. You can count on him to surface interesting perspectives on the cutting edge of our industry.
Diana Olick – @DianaOlick
Diana Olick is the real estate correspondent for CNBC and a reliable source for industry market news and updates.
Glenn Kelman – @glennkelman
Glenn Kelman is CEO of Redfin, but also, from time to time, will post his authentic and intriguing observations on the business. It’s worth paying attention!
Rob Hahn – @robhahn
Rob Hahn is cohost of the podcast Industry Relations, as well as the owner of the Notorious ROB site where he creates in depth analysis of industry events, analysis of the financials of the biggest players, and has opinions he is eager to share with you!
Michael Wurzer – @mwurzer
CEO of FlexMLS, Michael contributes his opinions to Twitter frequently, touching on not only the MLS space but proptech generally.
Eric Stegemann – @EricStegemann
Eric Stegemann is CEO of TRIBUS and frequently engages in plenty of nerdy conversations on Twitter about MLS, technology, websites, and UX.
Drew Meyers – @drewmeyers
Sam DeBord – @samdebord
Sam DeBord is CEO of the Real Estate Standards Organization (RESO) and is at the forefront of the digilitzation of property data.
Greg Fischer – @gregofisch
Greg Fischer is a prolific Twitter commentator and Realtor from whom you are likely to get interesting takes and debates!
Marc Davison – @marcLdavison
Marc Davison is cofounder of 1000Watt and a real estate branding guru.
Greg Robertson – @gregrobertson
Greg Robertson hosts a podcast at Listing Bits, cohosts a podcast with Rob Hahn, and was the cofounder of W+R Studios, including the Cloud Agent Suite, purchased by Lone Wolf Technologies.
Brian Adams – @hooquest
This is my account. I post my thoughts from time to time. I have another, anonymous account I save for politics. Keep politics and business separate, folks!
Bill Lublin
Bill is a Realtor who doesn’t mind sharing his opinions on industry news and trends.
Byron Lazine – @ByronLazine
Byron is a host of multiple podcasts and prolific content creator with YouTube videos. You can learn more at his website.
Logan Mohtashami – @LoganMohtashami
Logan posts relentless housing data and statistics as the lead housing analyst for Housing Wire.
Jay Thompson – @TheJayT
Jay Thompson is a former AZ blogger and broker, and former spokesperson for Zillow. Now he is a semi-retired professional industry commentator.
Best of Nextdoor – @bestofnextdoor
And how about one more Twitter feed to follow, just for fun…
Twitter for your Real Estate Business
I personally don’t think Twitter is useful for real estate marketing. Maybe someone is rocking that, but I don’t know of anyone.
If you are looking for a social media platform to build your business on, I recommend almost any one of the other social networks before I would recommend Twitter.
Controversy is what sells and gets retweets on Twitter. And controversy is an unlikely business strategy for drumming up the right kind of attention to fuel your business.
The exception might be for those heavily invested in their personal brand and with strong opinions on the industry or a particular cause like a charity.
Instead, Twitter is better used for following industry opinion-makers (or complaining to airline customer service). You’ll get some of the rawest and most unfiltered takes on Twitter, and opportunities to interact with our industry’s community.
Finding More Twitter Accounts to Follow
Twitter makes it easy to snoop on whom (whom, dangit!) other people are following.
Find some of your favorite real estate industry people and then peruse the accounts they follow. You’re sure to find some great resources.
Great Twitter accounts are addicted to Twitter, and you will find that they post regularly, often on a daily basis. They’ll also engage with comments. Those are your surest signs of an account worth following. The best real estate Twitter accounts actually use Twitter and don’t just dump their blog content.
Twitter is also very fond of recommending people to follow based on whose profile you’re looking at.
I wouldn’t look to Twitter for how-to resources like tips for selling real estate or social media marketing. Instead, for educational resources, I recommend curating your reading from some of the top industry pubs. Set up a Feedly account!
Conclusion
Anyway, whom did I miss?
Updated April 7, 2023; Originally published August 26, 2020.
