The top real estate agents dial the phone.

If you look at the lead generation techniques of the top teams you’ll find many who diligently work expireds and FSBOs. Even cold calling works.

Dialers make that process more efficient. A good dialer will let you make 30-80 calls in an hour. With the right list, script practice, and a can-do attitude, your lead pipeline will be healthy and full.

Many of these also offer lists to call. Some have quality leads, while others are best used for the dialer while you get your list elsewhere.

Read my real estate dialer reviews below!

The Contenders

Other Real Estate Dialers

Some other dialers that do not specifically target the real estate industry include:

• ArchAgent
• CallHub
• Five9
• Leadsrain
• Phoneburner
• Virtudial

Types of Auto Dialers

There are different types of dialers. The most common are power dialers and predictive dialers.

Predictive Dialers

Predictive dialers call people automatically and then essentially put them on hold if there isn’t a sales agent available. It is “predicting” the volume that the number of sales agents on the floor will be able to handle and call conversion rate, and setting its call volume based on that.

Predictive dialing is common in low-investment outreach like political canvassing and would be a terrible method for real estate. Real estate is a high-dollar transaction and predictive dialing is a poor experience. None of the real estate specific dialers here are predictive dialers.

Power Dialers

Instead, there are power dialers, also called progressive dialers, which call only when there is an agent (you or your sales team) ready to answer the call when someone picks up. The dialer auto-dials a specific list, and you wait for a pickup! You can leave pre-recorded messages that go to potential clients’ answering machines if they don’t pick up.

Single-line vs Multi-line Dialer

Multiline dialers like Mojo call multiple people at once and will connect you with the first that answers. The other calls that might still be ringing would then be canceled while you engage with your live prospect.

It’s a method of making more calls per hour and spend more time engaging prospects instead of waiting for one to pick up.

Lists or Dialers?

Many dialer companies will partner with list companies to resell their lists. For example, FSBOs, Expired listings, old expired listings (homeowners who listed but didn’t sell, say, a year ago and haven’t sold since), tenants, landlords, probates, and geofarm cold calling.

The reality of the cell phone age is that these lists are hard to make and usually inaccurate. Dialing is a numbers game in the end, and it takes patience and persistence.

If it is just a list of people or phone numbers, you can also get those from other list sources like ReboGateway or the popular Cole Realty.

Landvoice vs RedX

This is one of the biggest rivalries in the real estate FSBO/Expired space. Landvoice was even founded by a former RedX partner. Why isn’t Landvoice here? Because Landvoice is a lead service, not a dialer.

So if you are interested in the Landvoice system, you can either use just it or pair it with one of the dialers above.

Built-In Dialers

Some CRMs have dialers or phone call abilities built-in as well. Examples include kvCORE and LionDesk. These built-in dialers allow you to call directly from your CRM, but may not have the versatility and features of third-party dialers like those above.

These dialers might be useful for keeping in touch with your database and funnel. But is your are dialing and prospecting lists, they will generally be inadequate compared to the professional dialers.

What to Look for in a Dialer

The most important thing in any software is good UI. If a software isn’t usable, then you won’t use it and you’ve wasted money. The only way to get a feel for that is to take a few for a test drive.

Depending on what you need, you may want a system that has good integrations with your existing CRM.

You also want a dialer that rigorously supports you with the Do-Not-Call list and all other Federal Trade Commission (FTC) rules and regulations. Compliance is ultimately your responsibility, not your dialer’s, though good dialers have integrated DNC lists that will flag numbers on the list for you.

Common extra features to look for in a dialer include:

• SMS texting. It’s the 2020s! Instead of leaving a voicemail, some dialers have texting features to get the most reach out of your database.
• call recording. Especially if you are a sales manager on a team, the ability to record some conversations can be important both for training or other issues.
• CRM and lead management. Some dialers are plug and play with your existing tech stack while some have their own backend with basic CRM functionality to manage your outreach.
• lists. Dialers may have their own lists you can purchase, or you can purchase your own. The common pairing is the Mojo Dialer with Cole Realty’s lists.
• landline calling. You’ll see some dialers advertise copper lines. This is related to call clarity and connectivity. This is superior to alternatives like VOIP (e.g. Google Voice/Hangouts) as you’re less likely to suffer call issues.
• pre-recorded voicemails. For all the calls who didn’t pick up, there’s no reason to let that contact go to waste. Good dialers allow you to leave voicemails for prospects that don’t pick up.
• caller ID. For agents calling across multiple area codes, some dialers allow you to dynamically set your area code to that of your prospect.
• email marketing. While you’re dialing folks, why not email them as well? Well, there are actually some really good reasons not to buy email lists, but if that is your thing, some dialers or list services can provide these and email marketing tools.

Scripts

I’ve created a compilation of some of the best available scripts here:

• Expired Scripts
• FSBO Scripts
• Objection Handling Scripts

Outsource It

There are ISA and outbound phone prospecting services that can accomplish your dialing for you, if you are so inclined.

Conclusion

If you have patience and persistence, list leads and cold calling works. It’s grueling, but a good dialer will make the process as smooth as possible as you work both inbound and outbound leads.

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