13 Facebook Groups for Real Estate Agents in 2021

Published by Brian E Adams on December 22, 2020December 22, 2020

There is so much free information for real estate agents online.

Sorting out the gems from nonsense can be a challenge. But nonetheless, one of the best sources to crowdsource knowledge are real estate groups on Facebook.

You can join these with your professional Facebook profile (or, as of 2019, your business page) and begin engaging and learning directly from the wider industry!

Here are the top pages you should join today.

List of Groups to Follow

Lab Coat Agents

Lab Coat Agents (LCA) is the King of real estate agent Facebook Groups. Its success for admins Tristan Ahumada and Nick Baldwin have spawned new endeavors for the pair, like a busy YouTube channel , their own marketing software, and a real estate agent podcasting service.

Their Facebook group is perhaps the number one destination for the busiest and most engaged conversations about real estate.

Next Level Agents

Next Level Agents is not just a happening group. The founders, Kevin Kauffman and Fred Weaver, also have their own podcast formerly called “Next Level Agents”, and now called The Kevin and Fred Show.

Inman Coast to Coast

Inman is obviously one of the top e-magazines for real estate professionals. If you haven’t already discovered it, fix it!

They also run the most essential conventions in the industry, called Inman Connect.

They also have an active Facebook group! It’s full of Inman subscribers who tend to be tech-savvy and industry-aware individuals.

Agent to Agent

Inman Coast to Coast is not their only Facebook group.

They also have Agent to Agent.

If I am being honest, I am not 100% sure on the difference between the two for Inman. In either, you will find worthwhile conversations about real estate.

Inman also has a Broker to Broker group for brokers.

The Social Agent

The Social Agent is a group run by William Hegmann and Patrick Connell at The Social Agent University (not to be confused with #TheSocialAgent).

You’ll be unsurprised to learn that it focuses on social media techniques and tactics for real estate agents.

It features an active community of folks focused primarily on lead generation via Facebook Ads as a social media platform.

National Association of REALTORS YPN

NAR’s Young Professional Network (YPN) has a decent sized and active Facebook group.

Not just the young (defined as 40 and under, I believe?) but the young at heart are more than welcome.

It features agents swapping real estate leads as referrals, posts about NAR advocacy and the real estate industry, and digital events.

Tech Support Group for Real Estate Agents

This is a sizable group that was set up by the real estate platform Curaytor and its founder Chris Smith.

It focuses almost exclusively on tech questions on Facebook, WordPress, Google, mobile apps, and more.

The Tech Enabled Real Estate Agent

This is unashamed self-promotion! This is my group!

Affiliated with Hooquest, this is a young group I started focused on real estate technology and reviews. “What’s the best CRM” will always be a welcome question here!

While it is small and still growing, I am hopeful it turns into a valuable space for people to talk about the products they use in their business as well as those that they have ditched as a waste.

Real Closers

Real Closers is a busy group with a lot of members.

I’m not actually sure what its story is or who runs the group. It’s not obvious other than a few admins.

That’s not a bad thing. It’s just good, organic conversation about real estate best practices!

Property Management Mastermind

There are a lot of property management groups online as well. Property Management Mastermind is just one.

If your business includes property management, I definitely recommend joining a few for the discussion! They are very active groups!

Real Estate Bloggers – A Group Designed To Help Promote Helpful RE Content!

This group is all about bloggers and content creators in the real estate space. It is run by Kyle Hiscock of Rochester Real Estate Blog fame, includes the prolific real estate bloggers Bill Gasset as a moderator.

While some posts are blogging related, many of the posts are creator’s own content, encouraging others to share their posts in their own curated social media channels and help each other out. It is a worthwhile place to potentially earn more eyeballs if you are writing quality stuff.

It’s a must-join for those taking their real estate websites seriously.

RE Video Studio

Obviously, this group is focused on video pros.

It is run by Michael Thorne and Jesse Peters at RE Video Studio.

It gets a little nerdy for me as a video-phobe, but if you are into YouTube and video as a marketing technique, this is a must channel for you!

Local Real Estate “Buy and Sell” Groups

I live in a metro of about 250,000 people. It is not large.

And yet I am a member of over 30 Facebook buy-and-sell groups, most of which are focused exclusively on real estate.

I have no idea why there are so many local groups, but joining these may be an essential part of promoting your local listings. Facebook allows you to add your post to more than one Facebook group at a time, making this an efficient way to get you and your listings exposure.

Just search on Facebook for [your city] real estate.

Remember, as with all advertising, your post should be compliant with your state real estate regulations and disclosures! When promoting your listings, it’s an advertisment!

Getting the Most out of Facebook Groups

Posting Etiquette

Don’t comment “following” in order to get alerts Facebook group responses. This just clutters the comments feed. Instead, Facebook provides a way for you to get notifications on a post’s responses.

example of following a post in Facebook — Instead of posting “Following” in the comments in order to get notifications of responses, you can simply click the ellipsis at the top of the post and then “Turn on notifications for this post”

Don’t Accidentally Spam

All of these Facebook groups are closed groups set to private. You must request to join. If you are new to Facebook groups, setting groups to “private” is a common practice in order to help weed out spammers.

Well-run groups are extremely ruthless at kicking out anyone suspected of being a spammer.

Be sure to read the group rules beforehand.

As a general rule, anything promoting yourself or a direct link to your own website is likely crossing the line. Even if you are sharing informational content that you wrote, it will likely be deleted by moderators and you risk losing your access to the group entirely.

And do NOT post about your new listing or open house. C’mon, guys.

And if you are looking for referral partners, there are groups that exist exclusively for that, like Lab Coat Agents: Referrals.

Searching Groups

It’s also a good idea to search your question before asking it.

“What’s the best CRM” is sure to get an avalanche of complaints that the question has been asked before.

I personally don’t mind that question at intervals. CRMs are changing constantly and the best CRM in 2019 isn’t necessarily King of the Hill in 2021. But you are best off searching a group for your question before posting about it.

Facebook pages have their own button allowing you to search past pasts and comments for keywords if you have questions.

example of searching a facebook group — An example of searching Lab Coat Agents posts. Do not search the upper left Facebook search bar. To search just the group, click the magnifying glass on the bar in the lower right and search just the group posts.

Answer with Details

C’mon guys!

I hate when someone asks about a real estate topic or product and the response is “I like it!” or “Avoid!”.

And that’s it.

When looking for help on a real estate purchasing decision or some advice, those kinds of posts aren’t helpful to anyone!

Obviously, you are giving your time for free when answering questions and that is appreciated. But use that time constructively by at least composing a complete sentence or two! Why do you like it? Why do you hate it? Share a little more. It is much appreciated!