Along with expired listings, for-sale-by-owners (FSBOs) prospecting is one of the classic sources for hot real estate listing leads. FSBOs have already signaled their desire to sell their home. And thanks to some headwinds for FSBO sellers, it’s more than likely that you can actually contribute once you persuade them Read more
A good conversion rate for online leads is about 2%. About 1 in every 50 contacts will turn into a closing. If you aren’t on top of your game, those numbers can get worse, fast. Imagine having to work through 100 or 200 leads before getting a closing because you Read more
Hashtag strategies differ based on the social media platform and are usually an important method of getting maximum exposure to your target audience. For some social media platforms, hashtags are integral (Instagram and TikTok). For others, they are a waste (Twitter and Pinterest). I’ve compiled a list of common real Read more
List to last! Expired listings are a tried and true source for the seller leads everyone wants. “Expireds” are homes whose listing agreements ran out, or were withdrawn or canceled on the MLS without selling. When a listing fails, the homeowner may be looking for a new real estate agent Read more
Pop bys are small gifts real estate agents share with past clients and their sphere in order to stay top of mind and generate referrals. The most important lead generation strategy for Realtors is earning referrals from their “met” database. Working with warm leads from friends and acquaintances is so Read more
For both real estate agents and investors, pre-foreclosures offer potential win-win opportunities as a lead source and niche. These homeowners are usually in a tight spot financially. Maybe they have equity but it is illiquid, tied up in their home value. By consulting with homeowners in these situations, agents and Read more
When starting a new Facebook business page or group, one of your first tasks will be creating a cover image or video for your header. The best dimensions for this header are 851 x 315 pixels. You’ll want to edit a nice cover to match your real estate brand. But Read more
Leaving reviews for agents after buying or selling your home is a great gift, second only to referring friends and family. Agents can take it a step further and do video reviews with their happy clients, easily shareable on social media and YouTube. Here are some examples of great reviews Read more
On my article about ranking #1 on Google, I have 10 categories of blog posts that you can write in a few minutes and can easily account for 100s of blog articles. Writing these articles are free! It costs you only your time, and you can use tools you already Read more
Being visual, Instagram is an especially strong medium for luxury real estate agents. But there are still “normal” agents who are attracting a following and earning potential clients. These real estate accounts aren’t necessarily the biggest. Rather, I tried to find a good mix of different accounts that are finding Read more