How important are reviews? 81% of consumers report using Google reviews before using a business. Even if you are getting your customers from referrals or other sources, it is reasonable to expect that your prospects are investigating you online. If Read more…
Instead of cold calling expireds, paying $1000s/mo to Zillow, or sinking money into Facebook ads and praying your ROI makes it worthwhile, content marketing leads come to you! Also called “attraction marketing”, content marketing involves creating something for free that Read more…
For 2023, the standard mileage rate business deduction is $0.655 per mile. I’d guess a half-busy agent easily drives 10,000 miles a year. That is $6550 in business deductions you lose if you aren’t tracking your mileage! If you are Read more…
States sometimes make it easier for you to get a real estate license if you already have a license in another state. Sometimes, states explicitly negotiate reciprocity agreements with other states. Other times, the state simply allows agents and brokers Read more…
Hosting an open house serves the dual purpose of marketing your listing and marketing yourself as a real estate agent to potential clients. To make the most of it, you will want to prospect to area homeowners before the open Read more…
Your Google Business Profile, previously called Google My Business, is the most important business directory your real estate business needs to be on. It is essentially the same thing as Google’s Yellow Pages. Your business might even already exist on Read more…
Real estate is an expensive asset class! When choosing to buy, sell, rent, refinance, or decide between home loans, you want to be sure your decisions are informed by the math. Fortunately, there are numerous calculators out there to ensure Read more…
Is Facebook a pillar of your lead generation? Are you ready to start putting some dollars into your Facebook marketing? Why reinvent the wheel when it comes to lead generating on social media when there are already thousands of agents Read more…
It’s not enough for new real estate agents to get free leads. You need to get free leads quickly. Real estate has a very long sales cycle. You might be working with a lead for 6 months, 12 months, 2 Read more…
There is a lot of high-quality free real estate training on YouTube! Hopefully you can pick up some practical advice from some of the top channels, and only at the cost of your time. Below is my own subscription list Read more…