Hosting an open house serves the dual purpose of marketing your listing and marketing yourself as a real estate agent to potential clients. To make the most of it, you will want to prospect to area homeowners before the open house, and diligently follow up afterwards.

Meanwhile, at the open house, a good script will ensure you get their contact details before they slip away, including email addresses and phone numbers.

Be sure you are prepared before your open house with your open house sign in sheet or software.

Download a list of scripts in your preferred format, or keep reading below!

Before the Open House: Inviting People Scripts

Kevin Ward

Kevin Ward is owner of Yesmasters and script guru.

He has the below door-knocking script for utilizing with your open house.

Hi. My name is [NAME] with [BROKERAGE] . I wanted to drop by and let you know about an open house event we are going to be having over on [STREET] this [DAY] for the [NAME]. I wanted to invite you to come by and take a look and also to find out who do you know that would like to move into our area?

• Fantastic, well I look forward to seeing you there. Just out of curiosity, when do you think you might be ready to make a move?
• Wow. How long have you lived here?
• Great. Where did you move from?
• Good for you! So what brought you to this area?
• Excellent! If you were to move again, where do you think you’d like to go next?
• Well, that’s exciting! And how soon would you like to do that?
• Terrific! Well, it sounds like our next step would be to set up a time to get together and take a look at the best way to make all that happen for you so you can ge to [DESTINATION] by [DATE]. Won’t that be exciting?
• Fantastic. So which would be the best time for us to get together, [DAY 1] at [TIME 1], or [DAY 2] at [TIME 2]?

Kevin Ward

Ricky Carruth

Instead of door-knocking around an open house, Ricky Carruth talks about using REDX (or another dialer with circle prospecting options) to call homes in the surrounding area.

• Hey [NAME], this is [NAME] at [BROKERAGE], how are you doing today?
• Cool, look, I don’t want to take up too much of your time today, but I’m doing an open house in your neighborhood tomorrow and I didn’t know if you wanted to stop by or if there were anything else in the world I could do for you?

Ricky Carruth

You then take the conversation through naturally to set the appointment!

Avi Becker

Avi has a good idea that he shared in an interview with real estate coach Patrick Ferry. Instead of marching up and down the block door knocking cold doors around your open house, you can use it as an opportunity to target old expireds and for-rent-by-owners (FRBOs) in the area.

Hey NAME, this is Avi, I’m sorry for the random call. But here’s the thing. I’m holding an open house at ADDRESS for PRICE and I’m going to get a lot of people that are probably preapproved ready to buy but the house isn’t a good fit for them. I know that your house was listed for rent/for sale and I was wondering if I can bring some of these people to your house if it not too much of an intrusion. Because I’m going to be meeting all these people in this price point in this area and I was wondering if I could bring them by DAY 1 or DAY 2.

Avi Becker

During the Open House

Borino

Borino, the real estate coach, keeps his script short, polite, but direct. The goal is that your visitors don’t get in and out without capturing their contact information.

This isn’t just a best practice for getting leads, but staying accountable for the visitors to your sellers.

Thank you very much for stopping by. Would you please fill out the guest registry completely and make sure it’s legible. Thank you.

Borino

Angela Leach

Angela is a Bay area Realtor with a brand new baby YouTube channel. I think I’m the second subscriber! And she kicks it off with a rockin’ open house script that, blessfully, isn’t too salesy.

• Hey guys, welcome to ADDRESS. My name is NAME. Just to refresh your memory, this is a # bed # bath home with AMENITIES. If you guys have any questions I will be right here and feel free to take your time and look around.

Once they’re done looking

• So we do have our disclosures out. We have our inspections. I would love to send them to you. Who are you working with?
• Great, I would love to send you these disclosures. What is your email?

Angela Leach

Follow Up Script After the Open House

Kelly Cook

Kelly, with the Kelly Cook Real Estate Group, suggests that the critical element of effective open houses is to stand out. You do that by being different.

In his case, being different means a three-prong strategy of following up with a video text, email, and phone call the subsequent day.

His scripts are clearly not intended to be recited verbatim, but conversationally.

• VIDEO TEXT: Hey this is [NAME] with [BROKERAGE]. Guys, thank you so much for coming to my open house. I know your time is valuable and I really appreciate your taking the time to stop by and see this house. I would really like to help you guys out if there’s ever anything I can ever do for you. Please call me at [PHONE NUMBER]. Otherwise, we’ll be in touch! Have a great day!
• OPEN HOUSE FOLLOW-UP EMAIL: Thank you so much again for coming to my open house. I took the liberty to send you properties in the area. Now I don’t know exactly what you are looking for but I want to keep it general to start with. Based on your feedback to this email, I will definitely tweak the criteria and narrow it down for you so you have a good sample set of properties to choose from. Let me know if I can help! Thank you so much!
  • INCLUDE MLS PROPERTY SEARCH RESULTS
• PHONE: Did you receive my email from last night? What did you think? What can I do better for you?

Kelly Cook

Julie Youngblood

Julie is a coach with a simple script for calling and following up with open house leads. It quickly transitions into the traditional LPMAMA script.

• Hey, this is [NAME].
• [NAME]?
• Yeah, [NAME], I met you at the open house on [DAY]. Well, I just wanted to follow up. Did you end up buying a home?
• No

Julie Youngblood

Then go into a LPMAMA script.

Open House Training and Tips

Training

Loida Velasquez has a great YouTube channel worth following and some great advice on running an effective open house.

Carys Eccleshall is a real estate social media expert at We Are Empyre and has some interesting ideas on making your open house stand out (look adding a food truck!)

Sign in Sheet

You want a decent sign-in sheet that captures enough information about your visitors without being so burdensome as to be skipped if an open house gets busy.

Collect feedback on the home separately.

Especially if you are using a website landing page for a sign-in sheet or other digital tool, you may want to consider getting a cheap, refurbished tablet just for open houses.

Conclusion

Scripts are a small part of making sure your open house is a success. Be sure to check out my Ultimate Guide to Open Houses if they are going to be a critical pillar to your lead generation success.

Updated April 25, 2023; Originally published November 26, 2021