Side jobs aren’t just for struggling or newer agents. They can be great for entrepreneurial agents who can’t sit still. Or, experienced agents might look to monetize their professional success with coaching or teaching. In the technology age, having multiple income Read more…
I thought of (almost) all of these myself! I can spit some meme game, if I do say so myself. Going to turn these into some viral tweets in a moment…. CINC, BoomTown, kvCORE, Curaytor, Lofty, …. My own broker Read more…
You’re a listing agent getting ready to present your CMA to your homeowner. While a strong CMA is important for persuading a homeowner of a price, there is another number they likely care just as much about: their net! What Read more…
It doesn’t do you a lot of good to get someone on your website, only for them to leave without giving you any contact information. Instead, effective advertising campaigns optimize their conversion by directing traffic to landing pages. Especially if Read more…
A value proposition is the benefit your service offers to real estate buyers and sellers. Value propositions are a hot topic in the real estate industry as different business models are testing different value propositions to see which ones have Read more…
Pop bys are small gifts real estate agents share with past clients and their sphere in order to stay top of mind and generate referrals. The most important lead generation strategy for Realtors is earning referrals from their “met” database. Read more…
Choosing a creative business name for your new real estate business is probably one of the more enjoyable tasks when setting up a new venture. But it can also be daunting. What happens if you screw up? You’re stuck with Read more…
You don’t need a real estate website. But you may want one. There are a lot of website options for agents. It is hard to choose! But if your priority is your website’s design, these will help you achieve your Read more…
Open houses are a great opportunity for real estate agents to not only market their listings but also market themselves. Some agents crush open houses as a major lead generation and real estate marketing strategy. It doesn’t work, though, if Read more…
For both real estate agents and investors, pre-foreclosures offer potential win-win opportunities as a lead source and niche. These homeowners are usually in a tight spot financially. Maybe they have equity but it is illiquid, tied up in their home Read more…