You don’t need a real estate website.

But you may want one.

There are a lot of website options for agents. It is hard to choose! But if your priority is your website’s design, these will help you achieve your website goals.

List of Best Real Estate Web Designers

Best for Customizing Your Existing Site

Cherie Young

Cherie Young’s company is different from the rest of this list.

They don’t just do a typical WordPress design. They partner with some of the top platforms and CRMs to help you customize their site’s front end design.

This allows you to marry the best of both worlds – great platforms and a good looking site.

They’ve done custom work on the proprietary CMSs of:

• Chime
• CINC
• Firepoint
• kvCORE
• Sierra Interactive

Her company has 24 designs to start from, working on multiple platforms, starting at $699 for a semi-custom site. Fully custom sites start at $3000.

She also offers ready-made templates for $1500.

Best for a Custom WordPress Site That You Own

Agent Image

Agent Image sites are WordPress sites sold in three packages: AgentPro, Semi-Custom, and ImagineStudio, their custom website option.

Agent Image is one of the largest companies on this list, and include a heavy assortment of additional add-ons you can spend money on, including buying blog articles and other content, reputation management, PPC advertising, and Social Media.

The best thing about Agent Image is you own your site. They will build the design, but the WordPress site is all yours to do what you want with it, including getting other designer or developer help if needed.

Be sure to check out more Agent Image examples and reviews I’ve collected.

Best with CRM Backend

Market Leader

Market Leader was the first website I ever had.

It is affordable, simple to use, and effective when used correctly.

If you are looking for an easy-to-use option that can do all the bare basics of a website and a CRM, Market Leader fits that niche better than any other, so long as you aren’t expecting a lot of features either on your website front end or your CRM backend.

Best Affordable Site

Intagent

At $49.99/mo, Intagent is a very affordable website to get your business launched.

And while their basic websites are slightly dated, the semi-custom sites ($795 additional one-time fee) are affordable for semi-custom sites, more polished and modern.

It is not a WordPress site, however.

Their company offers other digital marketing services like PPC advertising, social media setup, and a CRM.

Best Full-Service Marketing and Branding

Dakno Marketing

Dakno Marketing is a North Carolina designer for real estate professionals.

They offer an indexable IDX (good for SEO), as well as three quality WordPress themes at $179 if you want to manage your site yourself.

But in addition to your website, they also offer ongoing marketing services, including mailings, branding, marketing campaigns, email marketing, and more.

Best Fully Custom Site

Luxury Presence

As the name would imply, Luxury Presence is a high-quality website designer oriented toward the luxury real estate agency. Their design services feature fully custom real estate websites with an emphasis on a minimalist, executive look.

Their websites almost without exception feature video prominently, and their services even include video consultations. They also offer consultations on luxury branding and marketing strategies.

Best for SEO

Real Estate Webmasters

Real Estate Webmasters is one of the top website platform providers for many top brokerages and teams.

Their focus is entirely on their websites and building SEO love on Google, which they are very accomplished at.

For agents and brokers willing to spend the money to get organic Google views, REW is the right destination.

Others

• Redman Technologies

Platforms and Out-of-the-Box Websites

There are a lot of services providing websites for real estate agents.

The ones above usually focus on the website and not the backend.

These are ideal for content or branding sites. If real estate blogging and content marketing are core components of your lead generation, then a well-designed website with a good user experience is critical.

But if you are building a lead generation site, you probably want a platform like Boomtown or CINC, where the focus is on website conversion, not style.

Or, for other out-of-the-box website providers, check out agent websites like Easy Agent Pro or Real Geeks.

Designers vs. Themes

A “theme” usually refers to a WordPress theme.

WordPress is a powerful and popular website CMS (content management software) that organizes and builds your website. But as for giving your website styles, colors, columns, and features, you need to add a theme to WordPress.

Some real estate designers make and sell WordPress themes, but let you do all the setup. If you are interested in being more hands-on (or starting cheaper) and running your own WordPress site, buying a theme is what you are interested in.

If that is more work than you are interested in, you might be looking for a designer. Many of the designers below build the websites on WordPress, too. But instead of your having to build and manage it yourself, they do that for you.

What to Look for In a Designer

• Mobile Responsive. Any designer worth their salt will have mobile responsive websites.
• Good Company Website. If they can’t take care of their site, how likely is it that they are going to take care of yours?
• Live Examples. A good designer should be proud of their work and have plenty of links to client sites showcasing their work. That says a lot about the designer, and also gives you an opportunity to play around on a finished product. Pretend you are a buyer or seller. Is the layout intuitive, appealing, and useful?
• Specific for the Real Estate Industry. Real estate has some nuances when it comes to website-building, like IDX and property search. You don’t want a designer who is not already familiar with these issues.
• Built on a CMS. With some exceptions, you probably want someone who builds their sites on a CMS like WordPress, Drupal, Squarespace, or Magento (WordPress, ideally). WordPress is one of the most customizable CMSs in the world. A site built on the designer’s own CMS can’t be easily moved if you elect to switch designers. Plus the major CMSs are tried, tested, and SEO friendly.

Real Estate Design Inspiration

There are numerous places you can go for real estate website design ideas.

I would recommend checking out the websites of the top 250 teams in America according to Real Trends.

I document example websites from all the website providers. Just click through to the product review to see some more examples of each. Here is a short list of website providers for real estate agents.

see all

If looking for real estate web designs for lead generation and attracting potential clients, I recommend looking at the sites not just of agents but the portals like Zillow and Homes.com. These sites spend millions to optimize their sites to capture the attention of buyers and sellers.

Conclusion

Hopefully one of these best real estate website designers might work for you and your real estate business!

And don’t forget the real estate agent website providers and platforms that might be competitive options, too.

Updated March 30, 2024; Originally published June 23, 2018