Best Real Estate SEO Experts in 2021
SEO (search engine optimization) is a very attractive way of earning long-term passive lead generation for a real estate company.
If blogging is a central pillar of your lead generation, you’ll at least want to be familiar with basic SEO strategy. And as your business matures, it may make sense to bring on a professional SEO agency to elevate your results.
A few companies specialize in real estate SEO and are familiar with the unique needs of brokerages.
And if ranking on Google is important to you, check out these agent websites that are earning lots of organic traffic.
Best Real Estate SEO Companies
Personal SEO
Personal SEO offers SEO consultation for real estate business owners. Their services will help with your keyword research, site structure, local SEO, link building, and can write your website content for you with optimized on-page SEO.
Personal SEO makes its bones in the real estate industry, boasting familiarity with the major IDXs, WordPress, and partnerships with Sierra Interactive and Real Geeks, two systems that boast excellent SEO.
If you’re interested in good SEO, why not trust the service that the pros use?
InboundREM
Robert Newman runs InboundREM which is focused on organic lead generation, aka content marketing, aka inbound marketing.
He has TWO YouTube channels, both worth a follow. The first is his InboundREM channel, featuring frequent reviews of top real estate products. The second is Mail Right, a podcast with nearly 300 episodes featuring an interview format.
He offers website design, SEO, and online marketing. Per his site, he generally works with brokers and teams.
Hypewired
Hypewired is an Austin area SEO company focused on real estate clients. It was founded in 2016 by former Realtor Tony Gilbert.
Their business offers content marketing, SEO optimization, PPC, and social media marketing strategies, focused on enterprise level clients willing to spend $3500/mo or more.
Fiverr
You can find SEO services for real estate agents on Fiverr, the portal for freelancers.
If you are looking for a specific SEO task, a one-off digital marketing project, or perhaps need a more affordable ongoing service, Fiverr might work. If in need of technical SEO help, search “Local SEO Experts” to get the best results. Many of the other contractors are writings offering SEO-optimized blog content.
Best Real Estate Websites for SEO
Instead of an expert to help you build a WordPress site or manage your existing website, perhaps you are looking for an out-of-the-box website solution that is optimized for SEO?
The below three website vendors perform exceptionally well in the Google SERPs. These are the ideal website providers for the committed content marketing real estate agent.
Real Estate Webmasters
$500+/mo. A Canadian company and the premium real estate website service in the space. Real Estate Webmasters is not cheap. But they also deliver, with their websites reliably outranking the competition on Google with the best SEO game by far.
Real Geeks
$299+/mo. Real Geeks is affordable enough to work for individual agents. In fact, they specifically market to single agents and small teams. But it still has a complete CRM and PPC package and can work for larger teams or even brokerages as well. Unlike some of the others, it also has some great SEO potential. It is a very competitive option for agents.
Sierra Interactive
$499/mo. Sierra Interactive is a small company that builds a full-service brokerage and team product including one of the better website offerings for SEO. Their website product includes a CRM, brokerage reporting, managed PPC campaign offerings, and even an integrated dialer. It is a great choice for anyone looking for an affordable website platform that can rank on Google.
Real Estate SEO is Local SEO
SEO for real estate has a lot in common with other local businesses. You are focused on Local SEO, a sub-category of best SEO practice.
In addition, the SEO for IDX feeds is a unique consideration for real estate SEO, though in reality it doesn’t likely matter much in most applications. Your site’s home addresses are unlikely to rank on page 1 when people google their own address.
Instead, you are best off optimizing neighborhood pages and local content.
One feature of local SEO are citations and small business directories. In addition to setting up your Google My Business page, getting your business featured in other major and local business directories is a major component to ranking well for searches like “realtor near me”.
Companies like BrightLocal and Moz are focused on Local SEO services and citation management.
BrightLocal
$29+/mo. BrightLocal has a variety of marketing tools targeting local SEO for small business professionals. Their flagship product includes citation building, Google My Business audits, and reputation management.
Real Estate SEO Tools
SEMRush and Ahrefs are the preeminent SEO tools for the committed real estate blogger.
There are free keyword research tools like Ubersuggest as well, although in my experience these can be challenging to use effectively when looking for hyperlocal long tail keywords with modest monthly search volumes.
Conclusion
SEO is a long game, but the benefits of building an attract business are manifold. A strong website and organic presence is passive lead generation that requires little investment once it is mature, and your customer acquisition costs will plummet.
While, in most cases, you won’t outrank Zillow or Realtor.com for search terms like “homes for sale pittsburgh”, those sites have a very weak presence in other search queries with high customer intent, especially hyperlocal searches. You can beat them and earn your own spot online!
