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Opinion

why landlords are good actually
Opinion

Why Landlords Are Good, Actually

Landlords get a bad rap. So much so that some people ponder whether landlord and evil are not synonyms. After all, how can it not be evil to collect a monthly piece of someone else’s hard work that requires no work on your end at all? But what if I Read more…

By Brian E Adams, 1 yearApril 19, 2024 ago
the roaring 2020s of real estate rob hahn and me
Opinion

The Roaring Twenties of Real Estate: A Response to Rob Hahn

The Notorious Rob Hahn published his 2022 predictions not long after I published my own. Amazingly, my article earned me an invite onto his excellent podcast to talk out our mutual predictions! I’ve read Rob’s blog and been a devotee of his podcast with Greg Robertson for years. Getting to Read more…

By Brian E Adams, 3 yearsJanuary 4, 2022 ago
my terrible awful bad predictions for real estate in 2022
Opinion

My Terrible, Awful, No Good, Very Bad Predictions for Real Estate in 2022

Since I wrote my last predictions, eXp had a new logo reveal! My prediction was just a year ahead of schedule! Looks good, eXp! Great work! Going into 2022, the general sentiment seems to be turning. There is more pessimism as a white-hot market cools and interest rates threaten to Read more…

By Brian E Adams, 3 yearsDecember 18, 2021 ago
zillow 2.0 failure why pricing homes is so freaking hard
Opinion

Zillow 2.0 Failure | Why Is Pricing Homes So Hard?

I worked for Zillow Offers from 2019 to 2021 in their acquisitions department and had front-row seats to the abrupt defeat of Zillow Offers. If I could describe the reason Zillow failed in a single word, it would be schwerpunkt. Schwerpunkt is a German military term that means the center Read more…

By Brian E Adams, 3 yearsDecember 17, 2021 ago
my way too early predictions for real estate in 2021
Opinion

My Way-Too-Early 2021 Real Estate Predictions

I started writing my predictions for 2020 but I didn’t end up publishing them. Good thing, too, because COVID blew up just about everyone’s 2020 predictions. If I had published something, I would have predicted there would not be any massive new entrants into real estate from the “FAANG” (Facebook, Read more…

By Brian E Adams, 5 yearsOctober 1, 2020 ago
you're spending too much on real estate software
Opinion

You’re Spending Too Much on Real Estate Software

Are you considering spending money on some real estate software? Be mindful of some wise words from Anakin Skywalker: I’m not sure I’d describe destroying a planet as insignificant in any context. Nevertheless, James Earl Jones’ deep timbered warning rings in my head often as I contemplate the oft imagined Read more…

By Brian E Adams, 5 yearsSeptember 7, 2020 ago
military leadership and running a real estate business
Opinion

Military Leadership for the Modern Real Estate Team

I’m a West Point graduate who spent 5 years in the Army with one deployment to Afghanistan before making my transition into real estate. I spent most of my time in the brigade operations office, and spent six months at the Captain’s Career Course to learn about leading a battery Read more…

By Brian E Adams, 5 yearsJuly 15, 2020 ago
the freemium future of real estate
Opinion

The Freemium Future of Real Estate

No, it’s not a scam! It’s free real estate! Is there a future in which real estate might be free? I don’t mean the ownership. I have a hard time envisioning that. Long gone are the days of the government handing out Western lands for anyone willing to settle on Read more…

By Brian E Adams, 5 yearsDecember 2, 2019 ago
pocket listings vs coming soon a big difference
Opinion

Pocket Listings vs Coming Soon: Don’t Make This Mistake

TL;DR: Pocket Listings are NOT put in the multiple listing service (MLS). Coming Soon listings ARE put in the MLS. Read more on why pocket listings are bad! Coming soon listings are good! And also why real estate agents shoot themselves in both feet on this issue. The Difference Between Read more…

By Brian E Adams, 6 yearsAugust 21, 2019 ago
What is robert reffkin and compass thinking
Opinion

What is Compass Thinking? My Thoughts on the Real Estate Brokerage’s Future

I finally got to look at the last chapter of Mike DelPrete’s series on Compass discussing their big, hairy, audacious goal. Which is great, because I had no clue what they were thinking until now. And, if Mike is right about Compass, I am even more confused. Spending Bookoo to Read more…

By Brian E Adams, 6 yearsJuly 1, 2019 ago

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