7 Best Real Estate Website Designers in 2024
You don’t need a real estate website.
But you may want one.
There are a lot of website options for agents. It is hard to choose! But if your priority is your website’s design, these will help you achieve your website goals.
Table of Contents
- Best Website Desigers:
- Cherie Young – Best for Customizing Your Existing Site
- Agent Image – Best for a Custom WordPress Site
- Market Leader – Best with CRM Backend
- Intagent – Best Affordable Website
- Dakno Marketing – Best Full-Service Marketing and Branding
- Luxury Presence – Best Fully Custom Site
- Real Estate Webmasters – Best for SEO
- Others
- Platforms
- Designers vs Themes
- What to Look for in a Designer
- Real Estate Website Inspiration
List of Best Real Estate Web Designers
Best for Customizing Your Existing Site
Cherie Young
Cherie Young’s company is different from the rest of this list.
They don’t just do a typical WordPress design. They partner with some of the top platforms and CRMs to help you customize their site’s front end design.
This allows you to marry the best of both worlds – great platforms and a good looking site.
They’ve done custom work on the proprietary CMSs of:
Her company has 24 designs to start from, working on multiple platforms, starting at $699 for a semi-custom site. Fully custom sites start at $3000.
She also offers ready-made templates for $1500.
Best for a Custom WordPress Site That You Own
Agent Image
Agent Image
$90+/mo, $2000+ setup. Agent Image builds real estate sites on WordPress, and has a wide selection of websites ranging from a basic template to high-quality custom options. They can be among the pricier to get started, but give you the benefit of owning your own site plus a great, customized look ideal for brand sites and luxury agents.
Agent Image sites are WordPress sites sold in three packages: AgentPro, Semi-Custom, and ImagineStudio, their custom website option.
Agent Image is one of the largest companies on this list, and include a heavy assortment of additional add-ons you can spend money on, including buying blog articles and other content, reputation management, PPC advertising, and Social Media.
The best thing about Agent Image is you own your site. They will build the design, but the WordPress site is all yours to do what you want with it, including getting other designer or developer help if needed.
Be sure to check out more Agent Image examples and reviews I’ve collected.
Best with CRM Backend
Market Leader
Market Leader
$129+/mo. Market Leader is a simple, affordable CRM + website combo for real estate agents and teams. They own HouseValues.com from which they generate many of the Facebook leads they also sell agents. Their system is simple but functional and one of the easiest solutions for an agent who needs a platform on a budget.
Market Leader was the first website I ever had.
It is affordable, simple to use, and effective when used correctly.
If you are looking for an easy-to-use option that can do all the bare basics of a website and a CRM, Market Leader fits that niche better than any other, so long as you aren’t expecting a lot of features either on your website front end or your CRM backend.
Best Affordable Site
Intagent
Intagent
$49.99+/mo. Intagent is an affordable real estate IDX website provider. They offer a basic website plan and a semi-custom option. IDX can be added on. They offer additional add ons like single family websites, some CRM features. and even file sharing.
At $49.99/mo, Intagent is a very affordable website to get your business launched.
And while their basic websites are slightly dated, the semi-custom sites ($795 additional one-time fee) are affordable for semi-custom sites, more polished and modern.
It is not a WordPress site, however.
Their company offers other digital marketing services like PPC advertising, social media setup, and a CRM.
Best Full-Service Marketing and Branding
Dakno Marketing
Dakno Marketing
$179+/mo. Dakno Marketing is a real estate marketing platform with a focus on agent and broker website front-ends. They also have in house marketing services for brokerages who want to level their game to social media and online.
Dakno Marketing is a North Carolina designer for real estate professionals.
They offer an indexable IDX (good for SEO), as well as three quality WordPress themes at $179 if you want to manage your site yourself.
But in addition to your website, they also offer ongoing marketing services, including mailings, branding, marketing campaigns, email marketing, and more.
Best Fully Custom Site
Luxury Presence
Luxury Presence
$TBD. Luxury Presence is a website provider specializing in sleek, well-designed custom websites for agents who are particular about their brand. Their services include IDX integration, paid leads, and SEO optimization.
As the name would imply, Luxury Presence is a high-quality website designer oriented toward the luxury real estate agency. Their design services feature fully custom real estate websites with an emphasis on a minimalist, executive look.
Their websites almost without exception feature video prominently, and their services even include video consultations. They also offer consultations on luxury branding and marketing strategies.
Best for SEO
Real Estate Webmasters
Real Estate Webmasters
$500+/mo. A Canadian company and the premium real estate website service in the space. Real Estate Webmasters is not cheap. But they also deliver, with their websites reliably outranking the competition on Google with the best SEO game by far.
Real Estate Webmasters is one of the top website platform providers for many top brokerages and teams.
Their focus is entirely on their websites and building SEO love on Google, which they are very accomplished at.
For agents and brokers willing to spend the money to get organic Google views, REW is the right destination.
Others
Platforms and Out-of-the-Box Websites
There are a lot of services providing websites for real estate agents.
The ones above usually focus on the website and not the backend.
These are ideal for content or branding sites. If real estate blogging and content marketing are core components of your lead generation, then a well-designed website with a good user experience is critical.
But if you are building a lead generation site, you probably want a platform like Boomtown or CINC, where the focus is on website conversion, not style.
Or, for other out-of-the-box website providers, check out agent websites like Easy Agent Pro or Real Geeks.
Designers vs. Themes
A “theme” usually refers to a WordPress theme.
WordPress is a powerful and popular website CMS (content management software) that organizes and builds your website. But as for giving your website styles, colors, columns, and features, you need to add a theme to WordPress.
Some real estate designers make and sell WordPress themes, but let you do all the setup. If you are interested in being more hands-on (or starting cheaper) and running your own WordPress site, buying a theme is what you are interested in.
WordPress
~100+/mo. For the ultimate DIYer! WordPress powers approximately 30% of the world’s websites, not just blogs, and can be as cheap or powerful as you want make it. You can do it yourself, or hire a developer/design team to build a website for you. It is highly customizable, and there are petabytes of WordPress resources on the Internet to help you craft exactly what you want from your site. It is a great option for anyone who enjoys dabbling in their website and wants a solution that can scale with their business.
If that is more work than you are interested in, you might be looking for a designer. Many of the designers below build the websites on WordPress, too. But instead of your having to build and manage it yourself, they do that for you.
What to Look for In a Designer
- Mobile Responsive. Any designer worth their salt will have mobile responsive websites.
- Good Company Website. If they can’t take care of their site, how likely is it that they are going to take care of yours?
- Live Examples. A good designer should be proud of their work and have plenty of links to client sites showcasing their work. That says a lot about the designer, and also gives you an opportunity to play around on a finished product. Pretend you are a buyer or seller. Is the layout intuitive, appealing, and useful?
- Specific for the Real Estate Industry. Real estate has some nuances when it comes to website-building, like IDX and property search. You don’t want a designer who is not already familiar with these issues.
- Built on a CMS. With some exceptions, you probably want someone who builds their sites on a CMS like WordPress, Drupal, Squarespace, or Magento (WordPress, ideally). WordPress is one of the most customizable CMSs in the world. A site built on the designer’s own CMS can’t be easily moved if you elect to switch designers. Plus the major CMSs are tried, tested, and SEO friendly.
Real Estate Design Inspiration
There are numerous places you can go for real estate website design ideas.
I would recommend checking out the websites of the top 250 teams in America according to Real Trends.
I document example websites from all the website providers. Just click through to the product review to see some more examples of each. Here is a short list of website providers for real estate agents.
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iNCOM$44.95
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Realtyna$199.00
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Placester$79.00
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Home Junction
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AgentFire$149.00
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Agent Image$90.00
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OSI IDX$45.00
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Dakno Marketing$179.00
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Luxury Presence
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Intagent$49.99
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WordPress$100.00
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Wix$17.00
If looking for real estate web designs for lead generation and attracting potential clients, I recommend looking at the sites not just of agents but the portals like Zillow and Homes.com. These sites spend millions to optimize their sites to capture the attention of buyers and sellers.
Conclusion
Hopefully one of these best real estate website designers might work for you and your real estate business!
And don’t forget the real estate agent website providers and platforms that might be competitive options, too.
Updated March 30, 2024; Originally published June 23, 2018
We have beautiful custom real estate websites and web designs! http://www.CherieYoung.com
Nice Blog! Thank you so much for sharing this kind of wonderful things.
Absolutely incredible research and compilation. Thank you for saving me hours (100s of hours??) of work!
glad it was of help!