Updated January 20, 2020; Originally published August 28, 2018

We’ve been told “video is the next big thing” for the past decade. Is it still true? Was it ever?

The answer is it is still very early in video as a real estate lead generation tool. There isn’t yet that much competition. And there is still lots of upside as we consume more and more content via video. It’s estimated that Internet video traffic will grow 4x by 2022. So now is still a great time to start!

Are you ready to take your real estate video game to the next level?

The first thing you will want to do is scope out the competition and see what other agents and brokers are doing with video!

From the lavish, enterprise-level production to the one-man-band, here are some of the agents and brokerages who are seeing real estate success with the best Realtor videos in 2020!

Spring Homes

Here’s a real estate brokerage that seems to know how to have a good time. Check out their video of their 2020 New Years Resolutions!

They’ve got a strong and consistent branding on their videos, as well as a great mix of personable content, listing videos, and informational content (like their iBuyer guide)!

• TAKEAWAYS: Don’t forget about informational content! More and more, YouTube videos are ranking on Google.

Malcolm Lawson

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Malcolm has a very well produced channel. And it’s paying off!

His video called “Top 10 Things To Know Before Moving To Maryland (Buying a Home in MD)” has more than 30,000 views. 30,000!

He’s totally wrong about having the coolest flag (*cough*TEXAS*cough*), but imagine how much business that 30,000 views has earned him? Talk about a high consumer intent keyword.

• TAKEAWAYS: Create content about your area, but still tie it into your job. Don’t just showcase the local parks. Spin it into “Reasons why you’ll love my area”, or something that is more likely to appeal to potential clients.

Chris Kwon

Chris has a GREAT channel to look through for some ideas.

His site is a true vlog, and he keeps it personal and engaged in what he is actually doing as a real estate agent. Look at his video about selling a friend’s home as an example.

His content is not exclusive to real estate. Instead, Chris is all in on becoming a local influencer and promoting local causes.

• TAKEAWAYS: Connect with home buyers and sellers by going personal and outside your bubble, but in a concise way that doesn’t lose their attention.

Karin Carr

Karin Carr with Georgia Coast Homes has a stellar YouTube channel with nearly 6000 subscribers.

Her self deprecating video introduction is a must watch!

They do a great job of partnering with local businesses to feature them in short, easy to digest videos. You get great local content and exposure to their audience, and they get exposure to yours! It’s a win-win!

• TAKEAWAYS: There’s no shortage of video content ideas when you think not only of all the neighborhoods and local attractions to feature, but also local businesses, charities, and causes.

Sue “Pinky” Benson

Sue Benson uses her distinctive brand to rock not only YouTube but social media. Her Facebook page has over 3000 likes and Facebook Group is over 1000 strong.

• TAKEAWAYS: Remember that YouTube/Google isn’t the only video search engine in town. Facebook is still a prime play to upload your content and earn attention.

Benjamin Beaver

Area Served: San Angelo, TX

Benjamin Beaver takes his video game well beyond what most agents have done. He is a serial entrepreneur, and one of the owners of his own video company, Rapid Real Estate Media and By the Stream Media. These companies produce not only video for his own real estate business, but also serve the video needs of local San Angelo businesses in other industries.

Benjamin is best known for a couple humorous introduction videos he did, but most of his videos are simply listing videos. Don’t underestimate the power of a good listing video! He shares all his videos on Facebook, driving his Facebook page to over 13,000 likes and an eye-popping approximate 10% market share in the San Angelo, TX market. He was the #1 top producing agent for Coldwell Banker in Texas in 2015.

He’s been interviewed by Mike Cerrone at Master Mind Agent if you would like to hear more about his business and video strategies.

• TAKEAWAY: Even the simple listing video is a very effective method of earning social media shares and building the Facebook spoke of your marketing strategy

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Seth O’Byrne

Area Served: San Diego, CA

Seth O’Byrne takes videos to the next level with movie-quality listing videos.

In addition to his main website, he has a luxury brand that is a great showcase of how video can make a website pop, including exceptional neighborhood videos!

Seth also has a robust Instagram account with over 64,000 followers on which he cultivates his luxury brand.

You can learn more about Seth in this interview here or video interview here!

And here is Seth dressed as a bunny.

• TAKEAWAY: Don’t forget to the make the most of opportunities in your daily routine, and don’t be afraid to be yourself and have fun

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Josh Rogers

Area Served: Jacksonville, FL

Josh Rogers is all-in on video. His video strategy is all in on building the personal brand, with many videos featuring him and his family experiencing their local community, as well as informational how-to videos with thousands of Youtube views, and listing videos.

• TAKEAWAYS: Getting personal (in a fun way!) is the most visceral and effective way to connect with your audience.

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Virani Real Estate Advisors

Area Served: Vancouver, BC

Virani has managed over 7000 YouTube subscribers with almost exclusively listing videos. They target high end and luxury homes and condos.

• TAKEAWAY: Don’t underestimate quality listing videos to building your audience! People love spying on new listings, especially luxury homes. Consider doing videos for inventory that isn’t even your own listings if the listing agent is okay with it, just to build your channel.

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Zed Real Estate

Area Served: Melbourne, Australia

His high production quality videos almost look like HGTV. Instead of a just a listing video, he inserts himself and his real estate agents into the video to give context and character to each home. He’s made his own reality TV show.

He also did a series called “Zed Talks” which feature him speaking with his team.

He’ll get your home Zold!

• TAKEAWAY: Consider integrating yourself into your listing videos in a manner that helps sell your listings’ features. And the extra personal exposure doesn’t hurt!

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Josh Barker

Area Served: Redding, CA

Josh Barker does a simple monthly market update video that no doubt gets some good traction on social media. Video content like this can be easily repurposed across many channels, including your email newsletter, keeping you engaged with past clients and future sellers.

• TAKEAWAY: Consider a simple video market update that, over time, will establish you as an area’s local expert

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Joe Corbisiero

Area Served: San Diego, CA

Guiseppe “Joe” Corbisier seems like a fun guy, an Italian who immigrated to California during the height of the recession and got into real estate. He does a “Real Talk San Diego” long form show featuring San Diego Real Estate.

• TAKEAWAY: I think there will be a trend toward more and more hyperlocal content like Joe’s “Real Talk San Diego”, and he is ahead of the curve on this kind of long form video content!

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Jennifer Beeston

Area Served: Santa Rosa, CA

Okay, I’m cheating a little. This is a lender, not a Realtor. But look at this great content! It’s on point and, more importantly, getting views.

With over 9000 subscribers and videos regularly getting several thousand views, Jennifer is a YouTube celebrity. And her videos are simple, without sophisticated equipment. Any real estate agent can replicate what she does in their own market.

• TAKEAWAY: Jennifer’s channel shows that low tech authenticity can beat high flying productions.

Realty Austin

Area Served: Austin, TX

Realty Austin is one of the largest independent brokerages in the country. As such, they have a great selection of sophisticated video productions, from neighborhood videos, to testimonials, mission statements, and brokerage promotionals.

Let them set the example for how a brokerage can use video to appeal not only to their buyer and seller audience but as part of their recruiting program as well.

• TAKEAWAY: Realty Austin does a great job of tying itself to the local community, with videos featuring their charity work and the local community.

Brian Keith Lewis

Area Served: New York City, NY

Brian is a luxury Compass agent in New York City. His videos are mostly listing presentations and open houses in which he presents NYC condos and pitches the benefits to home buyers. He dives into the local area and sells the community as well as the property.

• TAKEAWAY: Adding your personal touch to the listing videos not only better showcase the property but can promote yourself in a classy way.

Ben Bacal Estates

Area Served: Beverly Hills, CA

Ben Bacal is famous for listing the most expensive house in America.

And exactly what you’d expect from a Beverly Hills agent, Ben Bacal’s videos are the full Hollywood. Ben talked about his video marketing on a real estate podcast with Pat Hiban.

What’s more, even with the high-end production value, many of Ben’s videos are shot on his phone.

• TAKEAWAY: The modern smartphone shoots great video. There is no excuse not get into producing video.

Getting Help With Video

Video can be intimidating. But there are numerous companies in the real estate industry standing by ready to help.

Some gurus who specialize in video content includes the Real Estate Marketing Dude. In addition to done-for-you real estate videos, their team creates video training and courses as well.

Conclusion

It’s hard to ignore video. It was the “it” thing in 2012. And 2013. And 2014. And 2020. It doesn’t appear to be going away as a major cornerstone of a brand’s real estate marketing presence and one of the most engaging ways to reach buyers and sellers.

There are lots of agents pathfinding different ways to use video in real estate, and lots of different ways to use it in a way that best fits your personality and business style.

Video is one of the easiest ways to build your online presence, as Google includes video in its top ten search results now. If you aren’t a master of SEO or website building, a simple YouTube channel with pertinent content can get you found on Google.

Hopefully, this has helped you brainstorm some quality realtor video ideas. Get started on your real estate agent video today!