Best Real Estate Video Marketing Services in 2024

Video has been “the next big thing” since about 2011. And yet, in 2023, nothing has changed. Video is still one of the most engaging and undersaturated niches for real estate agents to gain a competitive edge.

Unfortunately, video marketing can be intimidating. Few agents have the mix of technical and artistic skills necessary to make a quality video production.

Of course, there are services that help with that and try to make video marketing achievable and easy for real estate agents, teams and brokerages. Here are a few of the best real estate video marketing companies for real estate professionals.

The Contenders

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Animoto

FREE+. Animoto is sort of like a Canva for video. It makes creating simple and shareable videos very easy, with a significant stock and music library and the user-friendly tools to create animated videos. It is ideal for making housing trend reports, listing slideshows, and blog intros.

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BIGVU

FREE+. BIGVU is a phone app the helps you create video directly on your phone. The app includes a teleprompter feature, auto-captions, music background, social media integration, some editing tools, and a video landing page.

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Roomvu

$39.99+/mo. Roomvu offers a library of ready-made video content that agents can pick from, ideally suited toward social media shares like Facebook video posts. The videos include market trends, home buyer and seller tips, and other real estate focused content branded with your headshot. They even have a voice-over feature where you can record your own voice over the video to further personalize the content!

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Vimeo

FREE+. Vimeo, after acquiring Magisto, is the largest comeptitor to YouTube and has a video editor that boasts AI to auto-generate short video clips with your content. It is an interesting option for anyone wanting to create short and easy to share videos, especially if you are interested in doing video on Vimeo.

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Vyral Marketing

$725/mo and $1995 setup. Vyral Marketing is a done-for-you video marketing service. They interview you for two videos per month and help you brainstorm video marketing ideas. They then professionally edit that video into vlog, social media, YouTube, and website content that you can share, engage, and convert into customers. Included are lead generation features to help your videos capture buyers and sellers in your local market.

Other Video Marketing Tools

Other real estate video marketing services include:

  • CreatorUp
  • Fast Forward Stories
  • Next Edge Video
  • OpenReel
  • Slidely / Promo
  • Quickpage
  • Vscreen
  • Zoom

If you just need some listing videos, most real estate photographers offer services. You can find those at companies like Virtuance, Stilio, or HomeJab.

Some email marketing tools emphasize video emails, like BombBomb.

Lastly, this doesn’t include DIY video software tools like Promo, Adobe Premier Pro, or Animaker. If you want to go deep and become a proficient video editor, these are paths worthy of exploring.

Video Ideas and Tools

Need some inspiration? Check out agents who are making great videos the core of their business. They have different strategies, from high-end Hollywood level productions to low-tech, authentic, and personable video creation that still engages your customers.

Another resource both for DIYers and someone who wants to outsource their video creation completely is the Real Estate Marketing Dude. Not only does he do video, but does a podcast focused on digital marketing for agents.

If you are heavy on doing open house tours and some social media friendly content, consider an affordable 3D camera. These are awesome for showcasing your listings (or other people’s listings) with an interactive experience that is personally branded to you!

Conclusion

Video content is not going away, and continues to be a major marketing asset to real estate professionals. Consistent video creation will not only build your brand but is a way to stand out online.

Most agents neglect video, and even the major players like Zillow don’t have niche, hyperlocal video content. Being a consistent video creator can be a great way to set yourself apart from agents who can’t keep pace consistently over years.

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