Real Estate Door Knocking Scripts from the Pros in 2023
There are a lot of different techniques to use when door-knocking.
Your script can be the difference between an getting an email or a door slammed in your face.
One thing I will point out is that most of these scripts aren’t very script-y. The reality is that you want to be conversational, not stuck on a script. Read them over, understand the point, but don’t try to recite anything word for word.
Door Knocking Script Examples
Download them here, or keep reading below!
Open House Script
Hello! I am Brian Adams, a Realtor with StarPointe Realty. I have an open house this Sunday from 2 to 4 for the Riddle family at [Address]. I wanted to invite you, as well as see if you know of anyone else who might be interested in purchasing a home?’
Out of curiosity, are you considering a move?
Would you like a home valuation? [SELLER] / Would you like a list of properties from the MLS that meet the criteria you are looking for? [BUYER]
What is the best name and email I can send that to?
Kevin Ward, YesMasters
Market Survey Script
I used this one as a very low pressure way to get engagement. I found a lot of folks seems surprised, expecting some sales pitch, and were more likely to engage.
On the plus, I was able to get actual data that I could repackage as an article or neighborhood mailing.
Hello, my name is Brian Adams. I’m a local Realtor with StarPointe Realty and was surveying White Rock Estates residents for an article I am writing about the best features in the neighborhood. Would you mind sharing your favorite and least favorite things about living here?
[OPEN ENDED QUESTIONS, e.g.] How long have you lived in the neighborhood?
I also have a neighborhood market update if interested. [HAND MARKET UPDATE]
If you like, I can also provide you a home valuation of your home?
What is the best name and email I can send that to?
Brian E Adams, Hooquest
Market Update Script
Hello! My name is Brian Adams. I’m a real estate agent with StarPointe Realty. I am sharing market updates with White Rock Estates [HAND MARKET UPDATE].
We’re offering free home price analyses, including a review of your tax assessment to see if there is an opportunity to challenge it. Would you or anyone you know be interested in a free analysis?
What is the best name and email I can send that to?
Ricky Carruth, Zero to Diamond
If you are speaking with a renter, you’ll want to be prepared to modify the script and simply ask if they’ve considered purchasing a home, or would like to know more about the housing market.
The Just Sold Script
Hey, my name is Brian Adams with StarPointe Realty. Dont’ worry, I’m only going to take a couple seconds here. But If you didn’t notice, the property down the street just sold for $XXX over asking price within Y hours. A number of people in the area have been asking me how that might impact the value of their house. I just wanted to see if this is something you were curious about and how it might impact the value of your property.
Sure, I’m interested
[BEGIN GETTING THEIR INFORMATION FOR A CMA AND BEGINNING ROUTINE DISCOVERY QUESTIONS]
OR:
No, I’m not interested.
Hey, no worries, I get it, now might not be the right time, a lot of people have a lot going on right now. But I did just want to let you know that a number of people in the area are using my monthly marketing report which you can opt out of in one click. A lot of people find it extremely valuable because it gives you all the information about the sale price of properties, new listings, the just solds, and what isn’t selling, what is selling, and it will just allow you to keep your finger on the pulse of what is going on in your neighborhood. I’d love to know if you’d be okay with me just signing you up on that. Again you can opt out, but the feedback on it has been great.
Mike Sherrard, Agent Wolf Pack
Door Knocking Tips and Training
James Festini
James Festini has written the book on Door Knocking. He’s been on quite a few podcasts talking about his door knocking techniques like this one with ReminderMedia. And his YouTube is full of free content for anyone interested in going old school with their prospecting methods.
Cameron Ure
Cameron Ure has a Door to Door Agent Bootcamp course. He has a lot of YouTube content directly addressing door knocking, including talking about the time he had the cops called on him for door knocking.
Brandon Mulrenin
Brandon Mulrenin has a lot of material on anyone ready to hustle for their real estate bacon, including working FSBOs, Expireds, and, of course, door knocking. He has a prolific YouTube channel that is a must follow if you are not already, including several videos about door knocking.
Ricky Carruth
Ricky Carruth is the author of Zero to Diamond. He has another busy YouTube channel with door knocking content, including an interview with Bret Stephens.
Door Knocking Tips and Tricks for Realtors
- Only pitch to adults. It’s not appropriate to engage with minors on a sales call. If a kid answers the door, ask for an adult. If none are available, deliver your market update or open house flier and move on.
- Never go inside. For your own safety, don’t do this.
- You don’t need to live in the neighborhood. That’s not a reasonable expectation for prospects to demand that you live in their neighborhood for you to be a capable agent. If you happen to, then gravy. If they insist on it, then it is what it is and you can move on. Most homeowners won’t care.
- Don’t push. If you can get someone’s contact information and a little about their current housing needs, that is a huge win. You don’t need to set a listing appointment or date to go see homes. Get enough that you can follow up, build relationships, and tailor your interactions to their needs.
- Dress comfortably. Even just a couple hours of door-knocking can be a sweaty or footsore business.
- Ask open-ended questions. Open-ended questions is a basic sales skill. Avoid yes and no questions and try to get to know a potential client by listening.
- Back away from the door. Especially if you are big dude, you don’t want to appear threatening. Back away ten feet or more so that homeowners feel safe to open the door.
- Knock or ring? I find more and more salespeople knocking, it seems. Knocking is quieter and might be a good place to start. If after 30 seconds there is no response, go for the doorbell. Mixing it up helps as sometimes a knock may be too quiet, or a doorbell inoperable. Give homeowners a minute to respond and, if nothing, cut your losses and move on.
Conclusion
Read my guide to door knocking for even more about door knocking, including the pros and cons versus other lead generation methods, plus more resources and tools.
