Offrs | Reviews and Pricing | 2024
Offrs is “smart data” and marketing platform using predictive analytics to anticipate future sellers 12 months out. They sell individual market areas to real estate agents, targeting home sellers.
Offrs was launched in 2013 and headquartered in Sarasota, FL. In 2019, Offrs was bought by Constellation software, who also owns a large portfolio of real estate technology companies like Market Leader, Zurple, Diverse Solutions, as well as Offrs’ competitor SmartZip.
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Best Features
Predictive Analytics
Offrs does its real estate lead generation via two sources: Facebook Ads and predictive analytics.
Offrs pulls data from providers like CoreLogic, ATTOM, Experian, Cole, tax records, and even Quicken loans. They use this information and consumer behavior to attempt to predict the likelihood that a homeowner may sell their home in the next 12 months.
They share some of these insights on each lead with the agent.
They claim that their algorithms are more than 65% accurate in most markets.
Offrs also uses Facebook demographic targeting to generate Facebook ads and generate leads.
These leads go into the Offrs CRM backend, but you can move the data to a dialer or CRM via csv file.
Seller Leads
“List to last”.
Buyers are great, but top agents work the listings. Listings have the most marketing opportunities, are the most easily scaled, close more reliably, and are generally the foundation of a successful real estate business.
Unfortunately, most lead sources – especially for newbies – are focused on buyer leads.
Listing leads are more difficult. Many already have a relationship with the agent they bought their home with.
Unlike portal leads, Offrs focuses exclusively on seller leads.
They own the website HouseValueReport.com which they use as their landing page. The page is customized for your branding when your ads are generated.
In addition to the predictive analytics leads, they target the list and demographics with home valuation reports ads.
CRM Tools
They have a CRM for keeping up with these leads. It includes a few neat tools like a voicemail-drop / slydial system.
It also includes text and email marketing within the system with which you can nurture leads via drip campaigns.
Biggest Pitfalls
No Buyer Leads
The pro of seller leads is obviously a con if you are targeting buyers.
Offrs is exclusively designed to find homeowners who are likely to sell, and therefore does not generate buyer leads.
Exclusivity
The Offrs program does offer exclusivity for leads.
Then why is this a con?
Well, you do have to pay for it.
For the basic price, leads are not exclusive. Every agent paying for an area will get that real estate lead and you risk speaking with a homeowner who is getting bombarded with agent calls.
But you can pay the extra to get your leads exclusive and shove out the rest of the competition.
Offrs Pricing*
- $0.05/mo per targeted area property
- $0.10/mo per targeted area property with exclusivity
- $300/mo for an entire zip code
- 6-month contract
Offrs sells by market area. You can buy an individual region at $0.05 per property in that region. Ex. a region with 4000 homes would cost $200/mo.
If you want to buy out a region, it would cost double – $0.10/property. Otherwise, your leads will also be available to other agents who have purchased leads in your region.
Alternatively, you can buy an entire zip code for a flat $300/mo, $600/mo for exclusivity.
You buy leads by geographic region as a US Census tracts instead of the more common zip code.
They previously had a program called “Offrs+” that is now defunct. Their previous model was to make phone calls as part of their lead generation but transitioned to fully digital advertising to generate leads.
They do require a 6-month contract.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Personal Recommendation
Predictive analytics sounds cool and seems like it would make a lot of sense as big data starts to take over the real estate industry.
But it seems like it probably still has a long way to go. I am personally skeptical of some of the lead generation companies in this niche. There is not a lot of transparency in how the algorithm works or how the leads are curated.
If it really worked and worked well, I could imagine a company like OpCity using it to absolutely crush lead generation companies by handing out leads for a referral fee. They are putting their faith into their leads by only collecting if they close. If you’re a single agent and that sounds nice, don’t get too excited. OpCity is only incentivized to hand leads to someone who really knows how to close them and services a selective network of brokers.
But, back to Offrs.
There are some reviews of agents who have had success, and the many who complain that they got zero leads. It’s impossible to tell which of these agents know how to follow up and nurture leads and which don’t.
SmartZip is probably the most similar competitor to Offrs, though their model still differs significantly. SmartZip actually sends postcards to its target addresses to try to induce leads, while Offrs sticks to digital marketing to generate its leads.
As with all paid leads, don’t even consider Offrs until you have a solid follow up plan that can nurture and convert a lead that might be as much as a year out from buying or selling.
If you have that, I would still spend money on something more familiar like Zillow or Realtor.com where there is more transparency in where the lead is coming from, albeit mostly buyer leads.
Only when you are converting and nurturing those successfully would I consider experimenting with something like Offrs. It is reasonably cheap to test it out, and the listings focus is a plus.
Use Offrs if…
- You already have a stable system for converting paid leads from other sources like PPC, Zillow, and Facebook Ads
Skip Offrs if…
- You want to get leads within your platform solution (consider BoomTown or CINC)
- You’re interested in buyer leads (consider Zillow or Realtor.com)
- You want both buyer and seller leads generated via Facebook ads (consider BoldLeads)
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