Best Real Estate Email Marketing Software in 2024
You don’t own Facebook.
You don’t own Google.
You don’t own Zillow.
You might not even own your own website.
If your lead generation is on these, then you are renting your lead generation, not owning it.
A list of emails though? That is something you do own.
Building your CRM database full of past and potential clients who have given you permission to engage with them is a great way to build a disruption-proof business. Facebook can’t change the rules. Zillow can’t stop sending you leads. Google can’t unrank your website. You have the power.
Marketing to your database in an attractive and effective way is key to make the most of the database you’ve built. Email marketing software can help!
The Contenders
Done for You
The following real estate email marketing companies run your email outreach for you.
Agent Legend
$82+/mo. Agent Legend is a lead nurturing system that emails and texts your leads trying to . It is sort of a hybrid between an email marketing service and an ISA service that follows up with your leads. Consider Agent Legend if you want to outsource your drip campaigns for your colder leads.
Happy Grasshopper
$47+/mo. Happy Grasshopper is an email and postcard marketing system the attempts to contact your database in your voice and tone. They have customization options for folks who want the automated system but a hand in tailoring it for their own audience, with an eye towards authenticity.
OutboundEngine
$219+/mo. OutboundEngine sends out emails for you twice monthly with content they generate themselves for you. The emails direct your contacts to landing pages where they can easily reach out to when needed. OutboundEngine does more than just email marketing, but also posts and curates content for your Facebook. They bought ReadyChat which they also use on their landing pages.
Do it Yourself
The following real estate marketing software is designed for you or your marketing specialist to set up and integrate your own email campaigns.
Aweber
FREE+/mo. Aweber is a business email marketing tool that allows you to set up sophisticated email campaigns. Aweber has sophisticated reporting allowing you to track deliverability rates and contact engagement. It includes tools that let you split test emails and build funnels.
BombBomb
$33+/mo. BombBomb is unique on this list in that its focus is on video emails. Yes, it can operate as your normal email marketing platform as well, but it is designed for agents who want their messages to include easy, deliverable videos. You can quickly take videos with your phone or more premium productions and send them to your contact list to maximize engagement.
Constant Contact
$12+/mo. Constant Contact is an email marketing system that offers a wide variety of features including surveys, dynamic content, and more. It features what you would expect in an email marketing tool like A/B split testing, email series based on susbscriber behavior, and tracking features. They also offer marketing software for landing pages, Google and Facebook Ads, and even websites.
Mailchimp
FREE+. Mailchimp is an established email marketing service for small businesses. Their campaigns are highly customizable and can be quite sophisticated. It is a strong candidate for professionally managing your email newsletters and campaigns to ensure high deliverability.
SendPulse
FREE+. SendPulse does more than just email marketing. They also have push notifications for your clients and visitors to download to help push your content, as well as SMS marketing and Facebook chat bot tools.
Others
Other email marketing software not included here includes:
- ActiveCampaign
- ConvertKit
- GetResponse
- Robly
- ActivePipe
CRMs and Platforms
Sometimes your CRM can handle a fair amount of email marketing on its own, including mass emails, tracking open rates, and templates.
For example, Curaytor is a real estate platform that specializes in social media and email marketing, and has several appealing tools for building email campaigns, tracking open rate, conversion, etc.
Why use email marketing software when most of these tools are perfectly capable of running a drip campaign?
Email marketing tools are usually more sophisticated, including options to split test emails, use dynamic content, triggers, better automation tools, and higher open rates.
Needless to say, email marketing shouldn’t be the first purchase for a newbie agent. But for something with a sizable client database struggling to keep it engaged or trying to take their game to the next level, email marketing software might make sense.
Newsletters and Home Value Reports
Lastly, this doesn’t include email newsletter tools like Top Producer‘s Market Snapshot.
One favorite tool of mine is Tidings, which takes your Facebook posts and automatically creates an extremely easy newsletter from your feed to blast out to your email list. A great way to kill two birds with one stone!
There are also home value reports like Homebot, Homebeat, and ListReports. These can keep your database engaged by tracking market activity and home equity.
Real Estate Drip Campaigns
Most CRMs come with drip email campaign templates and email marketing tools to stay in touch with past clients and engage new leads.
It’s tough to balance automation with authenticity. Someone who logged into your website might expect to get a series of welcome emails in a campaign, but the person who just reached out to you by phone about a condo might be put off if they’re also getting emails from you about new construction for sale.
I think it is important to automate as little as practical while still maintaining the necessary tempo to stay top-of-mind and convert hotter leads. Email marketing services can help craft targeted messages that best conform to your buyer or seller journey.
These email tools are also useful for niche use cases, as well. Your CRM may handle most of your communications, but you may need a good email marketing tool for a giveaway promotion to allow folks to opt-in. Or perhaps you can use it for your charity event RSVPs and confirmations.
Conclusion
Real estate agents don’t need an email marketing software just after getting their license. Good ole’ Gmail and the CRM will suffice for the time being.
But as you learn to perfect your funnel and grow your database of past clients, you’ll want more and more sophisticated tools to get the most out of your business, and a solid email-marketing tool might be just what’s needed.
Shop Email Marketing Software
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SendPulse$0.00 -
OutboundEngine$219.00 -
MailChimp$0.00 -
Happy Grasshopper$47.00 -
Constant Contact$12.00 -
BombBomb$33.00 -
Aweber$0.00 -
Agent Legend$82.00