How important are reviews? 81% of consumers report using Google reviews before using a business. Even if you are getting your customers from referrals or other sources, it is reasonable to expect that your prospects are investigating you online. If your reviews aren’t helpful, or worse, nonexistent, you can kiss Read more…
Instead of cold calling expireds, paying $1000s/mo to Zillow, or sinking money into Facebook ads and praying your ROI makes it worthwhile, content marketing leads come to you! Also called “attraction marketing”, content marketing involves creating something for free that your potential customers want. Even better, content marketing is often Read more…
Hosting an open house serves the dual purpose of marketing your listing and marketing yourself as a real estate agent to potential clients. To make the most of it, you will want to prospect to area homeowners before the open house, and diligently follow up afterwards. Meanwhile, at the open Read more…
Is Facebook a pillar of your lead generation? Are you ready to start putting some dollars into your Facebook marketing? Why reinvent the wheel when it comes to lead generating on social media when there are already thousands of agents who have created high converting ads? Don’t! Copy them! Finding Read more…
It’s not enough for new real estate agents to get free leads. You need to get free leads quickly. Real estate has a very long sales cycle. You might be working with a lead for 6 months, 12 months, 2 years before you actually get to a closing table. That’s Read more…
Instagram is the 4th largest social media platform and somewhere you can begin content marketing to build an audience for free! But to content market, you need content. What do you post to earn 5000 or more followers for your real estate Instagram accounts? If Instagram is one of the Read more…
Tired of paying a hefty upfront cost for leads that are junk, aren’t even looking to buy or sell a home, or won’t close for months or even years? Sick of paying a monthly fee only to have other agents get the same leads? Looking for a way to grow Read more…
There are a lot of different techniques to use when door-knocking. Your script can be the difference between an getting an email or a door slammed in your face. One thing I will point out is that most of these scripts aren’t very script-y. The reality is that you want Read more…
There are different industries. Real estate. Aviation. Petrochemicals. Toys. Fast Food. But there is only one business. Lead generation. In fact, it’s better to be a bad agent with leads than a good agent with none (you can refer your leads to good agents for a referral fee!) Without leads Read more…
Table of Contents Ready to get a new real estate logo for your business? That’ll cost you $250,000. Haha, just joking. But if you’re looking for a new logo for a new real estate business, or interested in updating your own, you and NAR are not alone! Zillow made their Read more…