Updated January 20, 2020; Originally published August 28, 2018
We’ve been told “video is the next big thing” for the past decade. Is it still true? Was it ever?
The answer is it is still very early in video as a real estate lead generation tool. There isn’t yet that much competition. And there is still lots of upside as we consume more and more content via video. It’s estimated that Internet video traffic will grow 4x by 2022. So now is still a great time to start!
Are you ready to take your real estate video game to the next level?
The first thing you will want to do is scope out the competition and see what other agents and brokers are doing with video!
From the lavish, enterprise-level production to the one-man-band, here are some of the agents and brokerages who are seeing real estate success with the best Realtor videos in 2020!
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Here’s a real estate brokerage that seems to know how to have a good time. Check out their video of their 2020 New Years Resolutions!
They’ve got a strong and consistent branding on their videos, as well as a great mix of personable content, listing videos, and informational content (like their iBuyer guide)!
TAKEAWAYS: Don’t forget about informational content! More and more, YouTube videos are ranking on Google.
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Does the VA Loan Cover Renovation Cost?
Do Interest Rates Affect Your Homes Value? #shorts
Real Estate Market Q&A: Responding To your Comments!
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Malcolm has a very well produced channel. And it’s paying off!
His video called “Top 10 Things To Know Before Moving To Maryland (Buying a Home in MD)” has more than 30,000 views. 30,000!
He’s totally wrong about having the coolest flag (*cough*TEXAS*cough*), but imagine how much business that 30,000 views has earned him? Talk about a high consumer intent keyword.
TAKEAWAYS: Create content about your area, but still tie it into your job. Don’t just showcase the local parks. Spin it into “Reasons why you’ll love my area”, or something that is more likely to appeal to potential clients.
You're Going to Love it Here | 151 Trumpet Flower, Irvine
Unique + Luxury | 152 Lost Hills, Irvine
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Worth Every Penny | Welcome to 112 Hemisphere, Irvine
What $550,000 Gets You in Chino, California!
Help me sell this DUMP (please!!!)
Discover 254 Merit, Irvine – A Contemporary Gem in Rise Park!
Newport Coast's Hidden Gem: 26 Fairway Point Spanish Estate
Discover Portola Springs Living: 128 Lost Hills, Irvine Property Tour!
How Much I Made in My First Year as a Real Estate Agent
Real Broker vs The Rest: Here's Why I Moved
The Homebuyer's SECRET WEAPON: How homebuyers can get the winning edge with an escalation clause
Wills vs. Trusts: Which One is Right for You?
The ULTIMATE Home Tour: A True Gem in Portola Springs in Irvine
EXCLUSIVE Home Tour: Luxurious Tri-Story Home Tour in Rise Park Community in Irvine
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Chris has a GREAT channel to look through for some ideas.
His site is a true vlog, and he keeps it personal and engaged in what he is actually doing as a real estate agent. Look at his video about selling a friend’s home as an example.
His content is not exclusive to real estate. Instead, Chris is all in on becoming a local influencer and promoting local causes.
TAKEAWAYS: Connect with home buyers and sellers by going personal and outside your bubble, but in a concise way that doesn’t lose their attention.
They do a great job of partnering with local businesses to feature them in short, easy to digest videos. You get great local content and exposure to their audience, and they get exposure to yours! It’s a win-win!
TAKEAWAYS: There’s no shortage of video content ideas when you think not only of all the neighborhoods and local attractions to feature, but also local businesses, charities, and causes.
Did you know these Marco Island, Florida fun facts? #marcoisland
Downtown Naples Florida condo for sale! Lowest one in the community! #oldenaplesfl
Close to Cove Inn in Downtown Naples Condo for sale 1100 9th Street
Waterfront home for sale in Naples, Florida. 15 minutes to Gulf. Watch the full video! #naplesbeach
North Naples Florida Condo for sale: 3770 Fieldstone Naples Florida
Let’s make a deal! This is a sweet offer in North Naples, Florida. Watch the full video #naplesfl
Luxury Living in Lely Resort in Naples, Florida. Offered at $985,000. Let’s talk! #naplesfl
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Lely Resort Florida, home for sale: 8027 PLAYERS COVE, Naples Florida
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Clam Pass Park home for sale in Seagate community: 5172 Seahorse, Naples Fl!
Naples Fl real estate-waterfront home for sale. 5172 Seahorse, Naples FL
THE SHOCKING TRUTH ABOUT HOMEOWNER ASSOCIATION FEES IN NAPLES, FLORIDA
Gluten Free places in Naples Florida. Epiphany Bakery is all Gluten Free! #naplesfl #glutenfree
What do homeowner association fees cover in Islandwalk in Naples Florida? #naplesfl
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Sue Benson uses her distinctive brand to rock not only YouTube but social media. Her Facebook page has over 3000 likes and Facebook Group is over 1000 strong.
TAKEAWAYS: Remember that YouTube/Google isn’t the only video search engine in town. Facebook is still a prime play to upload your content and earn attention.
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1117 S David St, San Angelo
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Young adults do buy houses! pt.1
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Benjamin Beaver takes his video game well beyond what most agents have done. He is a serial entrepreneur, and one of the owners of his own video company, Rapid Real Estate Media and By the Stream Media. These companies produce not only video for his own real estate business, but also serve the video needs of local San Angelo businesses in other industries.
Benjamin is best known for a couple humorous introduction videos he did, but most of his videos are simply listing videos. Don’t underestimate the power of a good listing video! He shares all his videos on Facebook, driving his Facebook page to over 13,000 likes and an eye-popping approximate 10% market share in the San Angelo, TX market. He was the #1 top producing agent for Coldwell Banker in Texas in 2015.
He’s been interviewed by Mike Cerrone at Master Mind Agent if you would like to hear more about his business and video strategies.
TAKEAWAY: Even the simple listing video is a very effective method of earning social media shares and building the Facebook spoke of your marketing strategy
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VLOG 024: Bay Park Project Check-In
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VLOG 23: A blast from the past
VLG 022: Something Old, Something New
USD Wine Classic
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Seth O’Byrne takes videos to the next level with movie-quality listing videos.
In addition to his main website, he has a luxury brand that is a great showcase of how video can make a website pop, including exceptional neighborhood videos!
Seth also has a robust Instagram account with over 64,000 followers on which he cultivates his luxury brand.
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Stillwater, St. Johns County: Perfect Paradise or Potential Pitfall?!!
Disappointing TRUTH Behind Waterfront Homesite Costs in St Augustine, FL!
Homesites in St Johns County Might Not Be What You Expect!!
Harsh Reality of Living In Tiny Waterfront Homesites ~ What They Won't Tell You!
MUST-KNOWS Before Buying Inventory Homes in St. Johns County, FL!
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Josh Rogers is all-in on video. His video strategy is all in on building the personal brand, with many videos featuring him and his family experiencing their local community, as well as informational how-to videos with thousands of Youtube views, and listing videos.
TAKEAWAYS: Getting personal (in a fun way!) is the most visceral and effective way to connect with your audience.
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1670 West 8th Avenue – RARELY AVAILABLE TOWNHOME AT MUSEE!
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Virani has managed over 7000 YouTube subscribers with almost exclusively listing videos. They target high end and luxury homes and condos.
TAKEAWAY: Don’t underestimate quality listing videos to building your audience! People love spying on new listings, especially luxury homes. Consider doing videos for inventory that isn’t even your own listings if the listing agent is okay with it, just to build your channel.
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32 Clifford Street, Glen Waverley
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26 Batman Avenue, Hurstbridge 3099 VIC – Z. Real Estate
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20/30 Esplanade, Brighton 3186 VIC – Z. Real Estate
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22 Gould street, Frankston
12a 12b Windsor avenue Bentleigh
Z. Real Estate: ZOLD In Just Four Days!
57 Rutherglen Way Taylors Lakes VIC 3038 – Z. Real Estate
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His high production quality videos almost look like HGTV. Instead of a just a listing video, he inserts himself and his real estate agents into the video to give context and character to each home. He’s made his own reality TV show.
He also did a series called “Zed Talks” which feature him speaking with his team.
He’ll get your home Zold!
TAKEAWAY: Consider integrating yourself into your listing videos in a manner that helps sell your listings’ features. And the extra personal exposure doesn’t hurt!
Contract Services Offered – Josh Barker Real Estate
Office Exclusive Listing Program – Josh Barker Real Estate
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Josh Barker does a simple monthly market update video that no doubt gets some good traction on social media. Video content like this can be easily repurposed across many channels, including your email newsletter, keeping you engaged with past clients and future sellers.
TAKEAWAY: Consider a simple video market update that, over time, will establish you as an area’s local expert
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Alternative Home Financing Options for Buyers
Your Latest San Diego Housing Market Update | #shorts
Your Latest San Diego Housing Market Update
Interest Rates #shorts
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Guiseppe “Joe” Corbisier seems like a fun guy, an Italian who immigrated to California during the height of the recession and got into real estate. He does a “Real Talk San Diego” long form show featuring San Diego Real Estate.
TAKEAWAY: I think there will be a trend toward more and more hyperlocal content like Joe’s “Real Talk San Diego”, and he is ahead of the curve on this kind of long form video content!
How to Use Your VA Home Loan Benefit To Build Wealth
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Mortgage Interest Rate Shopping: Is Rate Matching A Scam?
VA Loan Requirements: Debt to Income Explained (2024)
HUGE CHANNEL UPDATE: April Ad Revenue and#breakthebank
Shocking Truth About Credit Card Interest Rates
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Military Appreciation Month: No Lip Service Here
How The NAR Lawsuit Affects Homebuyers
Zero Stress Home Buying: Navigate the Mortgage Process Like a Pro
Exposed: Real Estate Coaching Group "MOVING" Veterans from VA Loans
April Housing Market Update: Huge Volatility, FED, and More
Navigating Varying Pre-Approval Amounts: A Homebuyer's Guide
VA Loan Credit Score Requirements: NO Minimum Credit Score Required!?!
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Okay, I’m cheating a little. This is a lender, not a Realtor. But look at this great content! It’s on point and, more importantly, getting views.
With over 9000 subscribers and videos regularly getting several thousand views, Jennifer is a YouTube celebrity. And her videos are simple, without sophisticated equipment. Any real estate agent can replicate what she does in their own market.
TAKEAWAY: Jennifer’s channel shows that low tech authenticity can beat high flying productions.
Austin Real Estate Insights with Realty Austin Compass | The Front Porch Podcast
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San Antonio & South Texas Development | The Front Porch Podcast | Rebecca Viagran
How important is it to price your home correctly?
Episode 2: Mortgage Programs and Strategies with Max Leaman, LoanPeople
Episode 1: Central Texas Real Estate Market Insights with Dr. Clare Losey
What Questions to Ask as a First-Time Homebuyer to Get the Home You Want (PART 3)
What Questions to Ask as a First-Time Homebuyer (PART 2)
Questions to Ask as a First-Time Homebuyer – PART 1
How Real Estate Agents Increase Exposure through Video & Social Media
Amanda Dudley | Head of Talent Selection
Is It Better For Me to Rent or Buy?
Why Real Estate Support Is Important For Success | The Realty Awesome Effect
Realty Austin Supports Foundation Communities
Mentorship, Services, and Support for Real Estate Agents | The Realty Awesome Effect
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Realty Austin is one of the largest independent brokerages in the country. As such, they have a great selection of sophisticated video productions, from neighborhood videos, to testimonials, mission statements, and brokerage promotionals.
Let them set the example for how a brokerage can use video to appeal not only to their buyer and seller audience but as part of their recruiting program as well.
TAKEAWAY: Realty Austin does a great job of tying itself to the local community, with videos featuring their charity work and the local community.
Today’s Fun Fact Friday is not my FAULT — shake it off y’all!
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Brian is a luxury Compass agent in New York City. His videos are mostly listing presentations and open houses in which he presents NYC condos and pitches the benefits to home buyers. He dives into the local area and sells the community as well as the property.
TAKEAWAY: Adding your personal touch to the listing videos not only better showcase the property but can promote yourself in a classy way.
And exactly what you’d expect from a Beverly Hills agent, Ben Bacal’s videos are the full Hollywood. Ben talked about his video marketing on a real estate podcast with Pat Hiban.
What’s more, even with the high-end production value, many of Ben’s videos are shot on his phone.
TAKEAWAY: The modern smartphone shoots great video. There is no excuse not get into producing video.
Getting Help With Video
Video can be intimidating. But there are numerous companies in the real estate industry standing by ready to help.
Some gurus who specialize in video content includes the Real Estate Marketing Dude. In addition to done-for-you real estate videos, their team creates video training and courses as well.
Conclusion
It’s hard to ignore video. It was the “it” thing in 2012. And 2013. And 2014. And 2020. It doesn’t appear to be going away as a major cornerstone of a brand’s real estate marketing presence and one of the most engaging ways to reach buyers and sellers.
There are lots of agents pathfinding different ways to use video in real estate, and lots of different ways to use it in a way that best fits your personality and business style.
Video is one of the easiest ways to build your online presence, as Google includes video in its top ten search results now. If you aren’t a master of SEO or website building, a simple YouTube channel with pertinent content can get you found on Google.
Hopefully, this has helped you brainstorm some quality realtor video ideas. Get started on your real estate agent video today!
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