12 Must Read Books for Real Estate Agents in 2019

For this list of the best real estate books for agents, I am staying away from otherwise worthy books that focus on general business mindsets like the E-Myth.

I am not including science-y and quality books about how our mind works like Blink.

And I am not going to include Gary Keller’s The Millionaire Real Estate Agent and Shift, just because they’re on every list (But seriously, you probably should get both. Still relevant in 2019).

Instead, this is just a list of books that were tailor made for the real estate professional and marketer. These books are focused on actionable steps to catapult your small business forward whether a newer agent or an established pro.

Harris Rules: Your No-BS Practical Step By Step Guide to Finally Become Rich and Free

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Audible

Hardcover

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Tim and Julie Harris are a prominent coaching team and released their own book in 2017. Their book is all about goal setting, generating leads, creating repetition and habits, and building from an agent of one into a small real estate business and team.

They also have a long-lived podcast all about real estate sales that is worth tuning into.

• Tim and Julie Harris
• 2017
• 152 pages

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Listing Boss: The Definitive Blueprint for Real Estate Success

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Audible

No

Hardcover

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Hoss Pratt identifies 12 essentials to be effective not only as a tech savvy listing agent, but a buyers’ agent as well.

The essentials are: create a vision, develop a top-producing mindset, maximize your time and effort, identify your niches, master lead conversion, deploy a marketing arsenal, leverage systems and tools, master your listing presentation, get buyers to take action, unleash digital presentations, build a winning team, and take action and make it happen!

• Hoss Pratt
• 2017
• 224 pages

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7L: The Seven Levels of Communication: Go From Relationships to Referrals

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Audible

Hardcover

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In spite of Zillow, Facebook, Google, and the iBuyers, real estate is still largely a referral and relationship business in 2019. And that won’t change any time soon.

Michael Maher’s extremely popular book is about a mortgage professional who earned her business the authentic, face-to-face, and mostly free way of building relationships and a referral ecosystem.

• Michael J Maher
• 2014
• 198 pages

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Mastering Your Real Estate Career: Your Blueprint to Move from Struggle to Success

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Audible

Hardcover

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Chuck and Angela are agents ready to teach you about what to expect in real estate, why so many agents fail, and how to build a “roadmap to success”. It begins with an honest assessment of whether real estate is the right career move, and then takes you through each step from there, including choosing a brokerage, prospecting plans, and how to “master the art of being a duck”.

Their book is all about saving you from the mistakes that most agents make when they are starting out or growing. Don’t reinvent the wheel.

• Chuck and Angela Fazio
• 2018
• 160 pages

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The Social Agent 2.0 Update: The Evolution Of Digital Marketing

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Audible

No

Hardcover

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Tony Giordano is a celebrity agent and coach in Los Angeles, staring in HGTV’s “Million Dollar Listing”.

His book is focused on the digital era of real estate, including building an online presence, social networking, and more. He has a focus on each of the major social mediums: Twitter, LinkedIn, Instagram, Facebook, Google, and YouTube. Each chapter is a deep dive into how to use each medium (as well as whether or not you should).

• Tony Giordano
• 2018
• 290 pages

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Zero to Diamond: Become a Million Dollar Real Estate Agent

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Audible

Hardcover

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Zero to Diamond is a short book by Ricky Carruth, who also wrote “List to Last”. Ricky has an insanely popular YouTube channel with coaching and educational content for agents.

Zero to Diamond is all about the business goals, habits, and lifestyle of successful top producers and what it will take to take your business to the big leagues.

• Ricky Carruth
• 2017
• 96 pages

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Ninja Selling: Subtle Skills. Big Results.

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Audible

No

Hardcover

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Ninja Selling is about a “science-based selling system” that works irrespective of yours or the client’s personality type.

It includes guidance on creating the right mindset with affirmations and the right morning routine. Then it talks about creating value and making money by solving instead of selling. Next it discusses the “Ninja Business Strategy” of creating habits and working your database. And lastly talks about good communication.

• Larry Kendall
• 2017
• 344 pages

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The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine

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Audible

Hardcover

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Part of the “Miracle Morning” series by Hal Elrod, the real estate agent version features the contributions of top brokers/agents like Jay Kinder and 7 Levels of Success author Michael Maher.

The book is just how it sounds – all about good habits and a solid morning routine. It includes information on the power of visualization, always staying at level 10, and “why successful people talk to themselves”.

• Hal Elrod
• 2014
• 184 pages

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Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

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Audible

Hardcover

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Fanatical Prospecting is an industry agnostic book about the most important function of a business: lead generation. Also known as “prospecting”.

This book includes information to keep your pipeline full. Tips and tricks include the 5 C’s of social selling, 5 step telephone framework to secure appointments, 4 step email prospecting framework, 7 step text message prospecting framework, and using the “Law of Familiarity” to avoid rejection.

Author Jeb Blount is the founder of Sales Gravy, as well as podcast host, all about prospecting and marketing.

• Jeb Blount
• 2016
• 304 pages

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Raving Fans: A Revolutionary Approach to Customer Service

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Audible

No

Hardcover

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Raving Fans is an oldie from the ’90s. Thanks to the modern age of social media in which relationships and customer experiences matter more than ever, it is still immensely relevant.

It is written as a story from the perspective of a new area manager, and focuses on the importance of customer service to a business. It’s an easy book and a quick read!

• Ken Blanchard and Sheldon Bowles
• 1993
• 137 pages

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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

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Audible

Hardcover

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Chris Smith is the founder of the real estate marketing platform Curaytor, and author of The Conversion Code, one of the top real estate marketing books.

As you’d expect from the title, the book is all about prospecting, marketing, and then converting leads into clients, transactions, and ultimately commissions.

The book has a lot of actionable insights, including best practices for building a website, writing blog posts, Facebook marketing, email marketing, and more. The next section focuses on nurturing and building trust with your leads and ultimately closing the deal into a buyer client or new listing.

• Chris Smith
• 2016
• 192 pages

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The Book of YES: The Ultimate Real Estate Agent Conversation Guide

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Audible

No

Hardcover

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Kevin Ward is a renowned real estate trainer and YouTube presence whose focus is on scripts and converting leads into “yes”.

His book is one of the most thorough available on real estate objection handling, scripts, techniques, and how to crush the listing presentation. His book includes the best practices to engage with your potential clients and get them to buy into you and your business.

• Kevin Ward
• 2016
• 154 pages

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Conclusion

There are a lot of books for real estate agents out there.

Some books have insights that are timeless. But in a rapidly changing real estate industry, it’s probably beneficial to focus on those books that are more recently published.

I’ll try to keep this list updated every year as newer, better, or updated books come along!