Great Agent | Reviews and Pricing | 2024
Great Agent is a CRM platform that includes a front-end IDX website on WordPress for buyers and sellers, as well as paid lead advertising. They have an “intelligent” CRM that boasts predictive analytics and team management tools. They also offer “success coaching” on the platform from their staff and other brokers/agents using the platform.
Founded in 2013, Great Agent is headquartered in Austin, TX.
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Use Great Agent if…
- You are a mid-sized to large organization that wants a well-rounded product focused on PPC leads
- Lead routing and agent adoption are major purchase considerations
Skip Great Agent if…
- You are laser-focused on PPC leads (consider BoomTown)
- Your business thrives on social media primarily (consider kvCORE)
- You want to go all out on your website and content marketing (consider Real Estate Webmasters)
View Other Real Estate Platforms
Great Agent Examples
Great Agent has good looking brand websites.
They tend to be flat, minimalist, and modern. Many feature video header backgrounds.
They have a beautiful IDX buyer search that allows you to feature open houses and easily schedule showings. The buyer search includes forced registration, however you can turn it off
Great Agent websites are built on WordPress. You can edit your own content in the WordPress CMS backend (though they limit what you can touch so that you don’t break anything).
They have a demo site you can play around on and register.
McBrayer Group
Best Features
Lead Verification
Great Agent screens your leads, including rejecting emails that are not valid. They don’t accept emails that can’t be verified.
The consequence is that quite a few Great Agent reviews speak favorably of their lead quality relative to the competition.
Related to their lead verification, Great Agent is built for real estate teams and brokerages in particular.
They have lots of lead management and routing tools. You can route leads based on an individual agent’s “monthly activity points”, giving leads to whomever is following up in the CRM. That is possibly a great mechanic to drive the elusive agent adoption and spur friendly competition within the office.
Or a team leader can just use other lead routing options like round robin, first-come-first-serve, or sort team members by geographic, price, or home-style niches.
Feature Rich
Great Agent has something for everyone and everything. It’s a very well rounded backend program.
For buyers, it includes listing alerts with an MLS integration that automatically defaults the search criteria to their search history. You can then make edits to the listing alerts. The Great Agent CRM also automatically sends texts with listings that most closely match your buyers’ criteria
For sellers, it includes an instant home valuation you can send to a new real estate lead and past clients. It presents a price range based on an AVM.
The email marketing is robust, including mass texts with merge fields, email open tracking, email sync, and templates. It even has video tools like BombBomb or LionDesk that allow you to record a video email/text directly into a message or onto YouTube. If you are into leaving voice-drops, it has a slydial feature available, too.
For people who crush the phones, it has a dialer. You can initiate a “call session” that will call a list back to back like a single line dialer. Like any other platform, to get the most out of Great Agent’s phone features you will need to build a plan based on the Great Agent phone numbers you are given.
The backend has plenty of tools including prebuilt action plans. It has a pipeline view called “Opportunities” to see a big picture of your business kanban style (though this view does not automatically update as leads are updated, something they need to work on).
Pocket Listings
One standout feature is the ability to add your own listings outside of the MLS IDX feed.
For anyone who thrives on pocket listings or Coming Soon strategies, Great Agent might be one to consider.
Relatedly, for larger teams and brokerages with a big database, Great Agent features reverse prospecting. The “Great Sheet” shows every potential buyer in your system who are looking for a particular listing. Top agents use that as a killer close at the listing presentation, for example, showing a seller that they have 20 buyers in-house currently looking for a home like theirs.
Biggest Pitfalls
No Mobile App
Great Agent is a well-rounded product that has a lot to show for it. It is not cheap, but you get a lot.
The one thing they do not have currently is an app. Instead, they have a mobile-friendly view of the CRM backend.
Great Agent Pricing*
- $1500/mo for 10 agents
- $1750/mo for 11-20 agents
- $1500 sign-up fee
- 30-day money back guarantee
- Recommended $1000/mo AdWords PPC spending
- 1-year contract
Great Agent is $2900 to get started, and $1500/mo after that for up to 10 agents. It is $1750/mo for 11-20 agents.
You can partner with a lender to pay up to half the cost.
They offer partial market exclusivity in that they only have a fixed number of licenses per market area, e.g. two agents in Austin, TX.
It is optional, but they recommend $1000/mo in PPC advertising. Most of their ads are Google AdWords, but some of their spending is in retargeting campaigns which can show up on websites, social media, and across the web. There is no management fee for paid marketing.
They offer a 30-day money back guarantee and a minimum one-year contract.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Personal Recommendation
At $2900 to get started and $1500/mo after, Great Agent is one of the priciest tools for real estate professionals you can dip into the bank for. And that doesn’t even start to include any paid leads. At that price point, you are presumably comparing it to BoomTown, CINC, Curaytor, or kvCORE, all of which are likely less. So Great Agent really has to earn it. Does it?
Maybe.
Great Agent reviews suggest that the lead verification tools work, and they produce quality leads that are better than some competitors. So that is good to hear if you plan on outsourcing all your paid leads to your platform.
Its backend has a lot of features and is well rounded. There is a lot to like there.
Also, while Great Agent’s starting price tag is hefty, it doesn’t increase as much when adding agents. So if you already have a 20 person brokerage or team, the price might be very comparable or even less than some competitors.
Great Agent doesn’t have a very large footprint in the space. Their Facebook and LinkedIn pages are sparse and YouTube mostly absent, unusually so compared to other companies in this niche. I’m not sure if that means anything but I thought it was interesting. And some users have migrated to other solutions, like, somewhat awkwardly, Homesville Real Estate (currently with Curaytor) who is featured giving Great Agent a positive testimonial.
I would definitely shop around in case another provider can get you what you want for less. Consider Great Agent if you are looking for a brokerage or large team solution. Interview them and do the demo. If you are spending that kind of money you owe it to look through several different platforms.
Great Agent Videos
