Back At You | Reviews and Pricing | 2024
Back At You is a social media management service for real estate agents. In addition to running your Facebook, LinkedIn, and Twitter accounts, they also can manage your social media ad spending. They post not only local content but also listings from your local MLS with lead capture features.
Back At You Media was founded in 2011 and headquartered in Encino, CA. They partnered with the National Association of Realtors in 2017. In 2019, the company merged with Realistiq, a brokerage website company catering to enterprise-level clients, consolidating under the brand “Back At You”.
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Use Back At You Media if…
- You want a solid, well rounded social media management company that can meet most of your needs on Facebook
- You need a managed Instagram account as well
Skip Back At You Media if…
- You want 100% of your social media to be personal branding and authenticity (consider doing it yourself with Buffer)
- You would like an integrated email marketing system as well (consider CityBlast)
- You’d like a CRM/website platform that can also effectively manage your Facebook presence and advertising (consider Ylopo)
View Other Social Media Marketing Tools
Back At You Examples
Below is a demo Facebook pages for a sampling of their style and content.
And below is an example of one of their property listings pages….
…as well as landing pages for your social media call to actions.
The landing pages can be edited in your Social Media Center, as well as multiple landing pages created for different lead types (e.g. buyers vs sellers), or different cities within your service area.
Best Features
Well Rounded
Back At You has a little of everything for your Facebook social marketing.
They can simply be the tool to manage your Facebook presence and let you run your own ads (if any), or they can do all your ad management as well.
They can promote and share your listings automatically as a partner with ListHub. to share listings automatically with single property websites
They can run your Facebook, LinkedIn, and Twitter, and are working on adding Instagram in the future.
They let you get in on the action with the Social Media Center backend. There you can preview and schedule content, listings, leads, landing pages, and view analytics tabs. In the dashboard you can edit content, add or update images, and monitor activity.
It’s a solid suite for managing your social networks.
Paid Lead Management
As mentioned, Back At You can just manage your page, curating content and posting blogs to keep you page looking alive.
Or they can go the extra mile for you and run your Facebook ad campaigns to deliver leads.
Their first plan – the Silver – simply promotes your page and earns impressions and followers.
But the Gold, Platinum, and Diamond plans are all about paid lead generation.
Content Categories
No different than their competitors, any time you get a third party writing or posting content for you, you will likely get some generic stuff.
Back At You takes out the sting, with over 30 content categories you can turn on or off to tailor to your own market (versus competitors who sometimes only have 3-4 categories).
You can preview the content in advance, make changes, delete, add, and everything else to make the content more useful to your audience if you so choose. A good chunk is video content.
The content is published on a branded blog designed for lead capture.
They also have landing pages to boost and share.
They also have market updates and infographics available to share to your audience for the larger metropolitan areas.
Instagram Publishing
Back at You can publish directly to Instagram. Few competitors can say the same and this is a distinct advantage for Back at You. If Instagram is your social media weapon of choice, Back at You has a case for your business.
Biggest Pitfalls
No Email Marketing
This isn’t necessarily a con. You can get your email marketing done separately from a company who knows how.
But several of Back at You’s competitors do offer email marketing as part of their bundle, including CityBlast and OutboundEngine. If that is interesting or important to you, there may be other one-stop solutions that do both.
Back At You Pricing*
- $75/mo for the Bronze Plan
- $125/mo for the Silver Plan
- $400/mo for the Gold Plan
- Platinum and Diamond plans for additional Facebook ad spending
- All plans include a one time $149 activation fee
- Discounts for paying annually
The Bronze plan of SocialBay is $750/yr, or $75/mo. This package gets you automatically posted listings, home value and property website landing pages, and content auto-posted every other day.
The Silver tier is $1200/yr or $125/mo and promises at least a total reach of 6000 every month in your social media channels. That means boosted content posts in order to get followers and impressions.
The Gold plan is the first with paid Facebook ads, promising all the above plus 90-140 leads a year. It sells for $4000/yr or $400/mo.
All plans include a one-time $149 activation fee.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Personal Recommendation
Back At You is one of the most well-rounded social media management systems I’ve seen for a real estate professional.
They have a range of options between a set-it-and-forget-it social media strategy, or more with Facebook ad spend management.
Despite a more competitive price, they offer many of the features of their more pushy competitors.
Some of the negative reviews I found mentioned the lack of leads generated. But those users appear to be on the Bronze or Silver plans, which are not designed around lead generation and ad spending. If you are serious about generating leads on social media, expect to spend money to make it happen.
Of the “set-it-and-forget-it” social media solutions, Back At You Media has more customizability than others. However, it will still be short of the kind of authenticity and engagement you can earn doing it yourself and immersing your personal brand into your social media presence.
If you are a hands-on social media guru, Back At You Media can still work for you, giving you plenty of tools and automations while still letting you control the content.
I recommend comparing Back At You Media to CityBlast. But between the two, Back At You Media has my vote.
Back At You Media Videos
