Top Producer | Reviews and Pricing | 2024
Top Producer has been one of the most widely used real estate CRMs for a long time, with tens of thousands of agents, coaches, and brokerages leaning on it for their own business. Top Producer features drip campaigns, marketing materials, and, most notably, the Market Snapshot feature that helps keep homeowners engaged long after the transaction.
The software is owned by Move Inc., the same company that owns Realtor.com, as well as the lead routing software FiveStreet. Top Producer is located Richmond, British Columbia.
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Top Producer
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Use Top Producer if…
- You want ready-made and time-tested drip campaigns, marketing materials, and the Market Snapshot feature
- You want excellent support and how-to material for getting it up and running
Skip Top Producer if…
- You want something more basic and cheaper with good UI (consider Wise Agent)
- You want something highly customizable to your specific needs and market (consider Realvolve)
- You want something newer and slicker that has many of the same or extra features minus Market Snapshot (consider LionDesk)
Best Features
Prebuilt Templates and Action Plans
Top Producer has a wide array of CRM tools, foremost among which are its tools for staying in front of your client. Those tools begin with an immense database of lead incubation workflows, scripts, email campaigns, and templates, as well as even some non-digital marketing materials like flier and mail templates.
It also has many of the other features one looks for in a contact manager, including grading leads (A, B, C, etc.)
Integrations
Top Producer gets a “B” on integrations, and will likely do most of what you need integrated. For those that it doesn’t, it partially solves this problem with its FiveStreet partnership, which is a lead routing system. FiveStreet is a great solution for teams and brokers who need to route leads not only to agents but also to your different tools other than just Top Producer.
Top Producer’s MLS integration is very nice, allowing you to quickly auto-populate a listing to create flyers and marketing materials, or get the details started on a transaction workflow.
Market Snapshot
The Market Snapshot is one of Top Producer’s most beloved tools. It is designed to work for both buyers and sellers – as a listing alert for buyers, and as a home valuation tracking tool for sellers.
It is a great way to integrate the buyer’s search into your CRM, allowing you to keep tabs on what your buyers are viewing!
Meanwhile, it provides a great excuse to keep in touch with homeowners by providing them with automatic information about what is going on in their neighborhood and keeping your name in front of your future sellers and referrers.
Top Producer also has real estate agent websites that they offer for lead capture, but these are not necessary. Websites are not worth your time unless you do it right, and there are numerous better website options you should be pursuing.
Top Producer X
For the longest time, Top Producer 8i was bleeding customers due to its dated, unwieldy design. Top Producer 8i is still dated and unwieldy (check out the pitfalls section), but Top Producer finally responded to these concerns with Top Producer X.
TPX is a new interface, technically still in beta and available to all users of the CRM. It is essentially a different CRM, and a much sleeker method of viewing and organizing your contacts and CRM tasks.
It is still incomplete, but a positive direction for Top Producer, and they seem genuinely interested on developing a superior user interface for their agents.
If you love the 8i version, you can still use it, too, and Top Producer currently has no public plans to scrap it in favor of TPX altogether.
Biggest Pitfalls
Awkward to Use
As mentioned, Top Producer X is a new user-friendly interface that can be used instead of the old Top Producer 8i. And while TPX looks promising, 8i still is the one with the full range of functionality.
The main dashboard of Top Producer 8i is actually pretty great. It features easy-to-click task recommendations called “Follow Up Coach”, like contacting folks in your database you haven’t reached out to recently.
But from there, it falls apart. Navigating to your contacts, or even searching contacts is neither intuitive nor fun. I often found that it took several clicks to get where I wanted. For example, once on a contact’s page, their information is not in a single spot but split up over several different panes.
No doubt with more experience and practice it becomes second nature. But Top Producer’s clumsy user interface is easily the biggest drawback, in my opinion.
No App
Top Producer doesn’t have a mobile app, exactly, but does have a mobile version of the CRM it calls Top Producer CRM Mobile. This may or may not be sufficient for working your CRM on the go.
No Transaction Management
Top Producer previously was partnered with Reesio, a transaction management software owned by Move. However, Reesio was discontinued in 2019.
That was unfortunate, because Reesio was an excellent transaction management tool with an intuitive and easy-to-use interface.
Top Producer has numerous integrations and will play well with the transaction management software of your choice, but has limited function in its own system for tracking this process.
Top Producer Pricing*
- $129/mo for Pro
- $379/mo for Pro+Leads
- $399/mo for Pro+Farming
- $35/mo for Top Producer Website
- $20/mo for FiveStreet
- One year contract
The CRM is $129 a month and includes Market Snapshot.
The Pro+Leads version adds connections to Facebook and Instagram.
Pro+Farming includes postcards to your farm.
A separate website costs $35/mo with any of the plans.
The lead routing service FiveStreet is $20/mo.
There is no free trial offered, but you can request a live demo.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Recommendation
I used Top Producer when I first became an agent. The usability eventually drove me away to greener pastures. That’s why I think Top Producer X is a positive development for the company and hopefully solves a lot of those issues.
Top Producer has a lot of tools built up over years of working with agents. It was the King Daddy CRM that every real estate professional used, so it seemed. Even when I originally signed up in 2014, the less-than-stellar user interface was apparent and a common critique in Top Producer reviews. But I assumed it wouldn’t matter. Who cares if it is easy to use or “pretty” as long as it does what I want?
Well, I learned the hard way. “Usability” is the most important feature in a CRM. “The best CRM is the one you use”, so if a CRM is one that is not fun to use, you might not use it, and then what good is it to you? I also didn’t use or even want some of their features like the drip campaigns, Market Snapshot, and market materials. Eventually, I felt I needed a switch and left Top Producer for Realvolve, which has its own problems but also many things I love.
At the time I left Top Producer, they were only just beginning to integrate FiveStreet – a quality product for lead routing!
I also used Reesio for a while, which was the opposite of Top Producer: easy to use and fun! I don’t know why it was discontinued but that is unfortunate.
The bottom line: you can do a lot worse than Top Producer. They are a larger CRM company which comes with pros and cons, but generally have good support. Albeit belatedly, they are making the moves necessary to keep their product fresh, usable, and updated. I especially recommend it if your coach or admin assistant solution is already very familiar with it, or if you are diehard about having a giant library of prebuilt scripts and drip campaigns.
Top Producer Videos
Pros
Your whole business is right in front of you – you can work on your business, not in your business. Believe you can work less and earn more with Top Producer the system once set up can be automated.
I have been with Top Producer for a long time and just now understanding its value – it beats anything else out there for CRM’s in my opinion.
Con
The transfer from TopProducer 8i to TPX – I like the look of 8i better but I am getting used to TPX