HomeSpotter | Reviews and Pricing | 2024
HomeSpotter’s Lead+ is a real estate lead generation company mostly focused on Facebook Ads. They send those leads to a CRM dashboard for the real estate agent. You pay a monthly fee for that service, plus your monthly ad costs. The result is a high volume but relatively low-quality lead flow.
Leads+ was the final destination of BoldLeads, a company founded by a mother-son duo in 2014 and located in Chandler, AZ. They were acquired by Propertybase, which was subsequently acquired by Lone Wolf Technologies in 2021. Lone Wolf integrated into their suite of tools by the name Leads+.
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Best Features
Buyer and Seller Leads
Some paid leads programs focus their real estate marketing on either buyers or sellers.
BoldLeads not only does both, but allows you to choose to market to prospects who are either buying or selling. Some reviews say that the buyer leads tend to be better than the seller leads, though that is true of most leads.
Below is an example of how BoldLeads gets some of the listing leads from Facebook.
Folks who click on that are taken to a home valuation landing page with lead magnets like the classic “what’s your home worth” or “see homes for sale”:
Exclusivity
I don’t think exclusivity is that important, but I know many agents refuse to use a platform or lead service that isn’t exclusive in their market. BoldLeads does claim to give you exclusivity per zip code.
Unlike Zillow Premier Agent and Realtor.com leads, that lead information won’t go out to two other agents in a mad scramble to be the first one to the consumer. They are your leads!
Automatic Text Followup and Features
BoldLeads does more than just generate leads. They have a simple backend CRM, though it is obviously not something that should replace your normal CRM,
They also automatically send text messages to your new leads, so that you aren’t pulling over while showing homes trying to respond to new leads. You can also use their tools and backend to make your own landing pages and advertising if you want to off-road and do some of the lead gen yourself (though I have no idea why if you are spending this much money for them to do it).
They also have a program called Concierge which functions as an ISA, calling and qualifying your leads for you.
Biggest Pitfalls
Lead Quality
Most of BoldLead’s negative reviews focus on the quality of the leads.
BoldLeads gets their leads like most lead providers – with pay-per-click Google AdWords and Facebook Ads. These ads – Facebook especially – do not always target people at or even near the sales funnel. Many are going to be tire kickers or simply curious about their home value. That means a lot of dead ends or clients who are perhaps a year or more from being a valid lead.
BoldLeads makes up for this with the volume of leads. However, you are going to have to have an airtight follow-up and nurture system in order to earn an ROI. They recommend expecting a conversion rate of 2-5%. That is probably a high estimate, even if you work it hard.
Contract
There is a long-term contract required. As of this writing, the minimum is 6 months. You can earn discounts if you sign for 12 months as well.
Expensive
Starting at over $250/mo, not including your ad budget, BoldLeads is expensive.
Furthermore, there isn’t a lot of transparency like with other social media advertising platforms like Ylopo on what their cost per lead is.
Facebook Ads and Google AdWords are extremely competitive spaces. I do think it is a good idea for agents to NOT try to DIY their digital marketing and paid lead generation.
But BoldLeads charges a lot to do it for you.
HomeSpotter Pricing*
- $499/mo Platform subscription
- $400+/mo Lead Package
You can view availability for advertising directly on the HomeSpotter website. Different zip codes have different monthly costs. The most affordable areas start around $899/mo, with many areas being around $1199/mo.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Recommendation
Before you spend any money on paid leads, make sure you have a solid system for follow-up and nurturing your contacts. Agents complain about the poor quality of paid lead services all the time. Let me tell you a secret: It’s not the lead; it’s the leader.
Here is a fact: the top-producing agents in America are buying real estate leads. Just look at how many agents use BoomTown, which thrives almost exclusively on paid advertising. These agents follow up! They nurture folks! They work the funnel!
If you can’t do this, then you will join the gazillion of agents complaining in Facebook comments about how paid leads suck. Don’t use Leads+, or pay for any leads, for that matter.
Typical conversion rates for leads like this are between 2-4% of leads. That could be a single successful sale for every fifty leads. And it can be between 12-18 months to get there!
Some folks recommend doing your own DIY Facebook Ads instead of spending money on something like BoldLeads. That might be true if you want to dive into a Facebook-friendly system like Ylopo or Curaytor.
But otherwise, I recommend avoiding DIY Facebook ads. Facebook Ads have become much more sophisticated than they were even a few years ago. Margins are shrinking. Engagement, conversion optimization, ad targeting – these are all hyper tested and entire industries to their own. Your job is real estate sales – not digital marketing.
HomeSpotter is a possible option to manage your Facebook ad spend if you are a mid-sized team or small brokerage.
The Facebook-heavy focus means you are going to get a lot of “just curious” contacts. If your systems are set up to nurture and convert leads like those, HomeSpotter might worth experimenting with to supplement your existing pipeline.
I don’t love it when products are bought by companies like Constellation or Lone Wolf. It seldom seems like products get the attention they should with companies like these. But that is not a hard and fast rule by any means.
Use HomeSpotter if…
- You have a ready system that thrives on a very high volume of leads and long sales cycle
- You want exclusivity in your zip code, plus not sharing your leads with competing agents
Skip HomeSpotter if…
- You want to up the budget a tad and do paid leads as part of a total platform solution (consider BoomTown or Curaytor)
- You’re on a cheaper budget or need higher quality leads closer to the point of sale (consider Zillow or Realtor.com)
- You want a more targeted lead generation system that focuses on sellers (consider Offrs)
HomeSpotter Videos
Pros
n/a
Con
Please please please DO NOT SIGN UP With this Bad Company!… If you look at the reviews they are majority negative and that’s for a reason. They use the guise at they can confirm how go the leads are or the quality. When you pay for a service you get zero to no customer service. Notice all of their responses they take no responsibility for anything. I tried cancelling and no you can’t despite not a solid lead panning out again by wrong telephone numbers, or inactive numbers, or calls way outside of where you are. They don’t remedy the situation and tell you to wait longer for more leads waiting longer would be again another month or money that went down the drain. I don’t wish anyone to deal with the pain of this place. Please do not sign up.
Pros
Terrible leads, Waste of money and resources using this company- no pro to mention
Con
Terrible leads service- doing get involved it’s a con! If leave a 0 review if I could!
Pros
None. You are throwing away money.
Con
Lock you into contracts and send you bad leads. Charge you for advertising that barely highlights you or your business.