Firepoint | Reviews and Pricing | 2024
Firepoint is a real estate CRM platform that includes a website, team management tools, and an optional paid leads program. It is a relatively affordable all-in-one platform and an easy-to-use system designed for real estate teams.
Firepoint is a young real estate firm started in 2016 and headquartered in Denver, CO. They are represented by affiliates like Club Wealth coaching and Lab Coat Agents Facebook group. In 2020, Firepoint and Realvolve merged into a single company, though both products are still offered separately.
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Use Firepoint if…
- You are interested in PPC like BoomTown or CINC but in a more affordable system
- You are looking for a strong CRM to pair with the Ylopo marketing platform
- You are or have a sales manager with a close team of sales professionals
Skip Firepoint if…
- You prefer a different website style and aren’t as hung up on the team features (consider Real Geeks)
- SEO and content marketing are important to you (consider Sierra Interactive)
- You want a system that focuses on nurturing past clients and your sphere (consider Brivity)
View Other Real Estate Platform
Firepoint Examples
Firepoint sites are very recognizable, featuring a single hero image, menu, search field … and that’s it!
What you see below in the screen captures are the entire homepage for these respective sites. The design is intended to encourage users to quickly begin navigating within the site instead of expecting them to scroll downward.
The buyer search is its main focus and looks good. It’s modern with bold call-to-actions and forced registration options.
The Simone Group
Cherie Young
$699+. Cherie Young has a design service that focuses on upgrading real estate platform website designs. If you love a platform’s backend but are “meh” about their website design, Cherie’s company can give you the best of both worlds. Cherie is a real estate platform expert and contributed to this article!
Best Features
Team Tools
Firepoint’s team tools are its standout features. It has numerous lead distribution tools and settings, including a lead pond, early bird (aka shark tank), and more. There are “ripaway” settings allowing you to reroute leads to another agent if the first agent fails to act on the lead within a set time.
It has fantastic tools for a sales manager, including call recording when dialing out from your Firepoint phone numbers. If you are in a one-party consent state, you can record agent calls and review them afterward to pinpoint successes and areas for improvement.
Beyond the call monitoring, there is also agent accountability tools. Admins have a central reporting dashboard where you can view team members’ tasks, including which are overdue. Each agent gets their own dashboard to track their transaction and lead generation tasks.
Firepoint includes plenty of backend reporting tools in the backend, including tracking your lead sources and calculating your ROI on each.
You can track your clients’ website browsing activity and engage them based on their searches.
Firepoint is a darn good small team/brokerage tool if you are a tightly knit group and everyone is bought into the platform.
Firepoint uses the Realvolve CRM as its backend.
Realvolve
$94+/mo. Realvolve is a little bit different than most real estate CRMs. It is laser focused on workflows, which makes it a powerful follow-up system and transaction management software. It is one of the newer CRM options, born from agents dissatisfied with the current offerings of they legacy CRMs.
Home Seller Landing Pages
Firepoint has some useful extras for sellers and seller leads.
The home seller landing pages include an automated valuation model (AVM) recommendation, usually in a range (in the demo, the AVM was $1900 off the contract price for a listing I had).
They also have reverse prospecting. If you enter a listing, the system will show your database of buyers who may be looking for a home like yours. That can help you work both sides of the transaction, or up your game in the listing presentation when you can show how many buyers you are already working with interested in a home like theirs.
Paid Leads
Firepoint offers to manage PPC lead spending.
Once you get the lead, there are lots of tools for nurturing it. There are autotext capabilities, standard drip campaigns, and email open tracking.
You can even text leads links to properties.
Biggest Pitfalls
So-So Task Management, Workflows, and Action Plans
Firepoint is not designed to be a full transaction management software (no document storage or e-signature tools, for example), but they do have a transaction workflow system.
Their marketing plans do come with 16 master drip campaigns templates to get you started.
Integrations
Firepoint doesn’t have as many integrations yet, likely due to simply being a younger company. But they are certainly trying and adding more all the time.
They have a fair number of integrations including Mojo, Zillow, Realtor.com, Facebook, BombBomb, the MLS, Fivestreet, and Ylopo, though are still working on a Zapier integration.
For some other integrations like a separate website, you may need to set up an email parser.
Firepoint Pricing*
- $499/mo for up to 5 users
- $600 setup fee
- $60/user (over 5)
- 90-day contract
- Flexible and optional paid lead generation available
Firepoint keeps it simple at $499/mo after a $600 setup fee. That covers 5 users. Over 5 is an additional $60/mo per user. 1 MLS is included and adding an additional MLS is another $99/mo.
They can manage your Google AdWords lead generation spending, and have no minimum or maximum spends. The PPC management cost is 15% of the marketing budget. Their backend shows your ROI and customer acquisition costs for your spending.
You can also partner with a lender to split the cost.
They have a 90-day contract after which it is month-to-month.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Personal Recommendation
Firepoint is a newbie that is off to a hot start. It has a lot of fans on social media, and I can see why. It offers a lot that others like BoomTown or CINC offer but for half the price.
Firepoint uses a “bucket” concept for organizing leads reminiscent of the CRM Contactually. It’s not my personal favorite style for lead management, but is very intuitive and popular. I don’t recommend letting my personal taste dissuade you from it.
I’m also not crazy about the website design. I think most users are trained to scroll, and might find the overly minimalist website design offputting. I’d like to have more content on the homepage. But they may have some split testing results that show it converts better. I don’t know. If you don’t like it, all hope is not lost! You can hire a third party designer like Cherie Young to spruce up your site.
Many Firepoint reviews speak highly of the leads generated via their managed PPC ad spending, although most other PPC spends have their management budget capped. If you are planning on spending a lot on PPC, you might want to negotiate something less than 15%.
Finally, the most impressive features are the team tools, in my opinion. Consider Firepoint if you are a small to mid-sized team or even brokerage and want to emphasize tech adoption. If you have a sales manager or you are a team lead with dedicated buyer and listing agents, this could be a great tool.
Firepoint Videos
