Kixie | Reviews and Pricing | 2024

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Kixie is a Google Chrome extension that turns every phone number in your browser into a dialable number. That includes working within your CRM instead of outside of it.

It’s quite a bit more robust than just a usable click-to-call dialer. The tool includes quite a bit of what you may need in a dialer solution. The web dialer is a very affordable starting point and subsequent plans have a decent set of features that would appeal to a sales team leader.

Kixie is a small company founded in 2013 and is located in Los Angeles, CA.

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Best Features

One-Click Call Chrome Extension

Kixie is primarily a Google Chrome extension that adds a clickable icon to every phone number in your web browser. Clicking the icon will call that contact in Kixie.

A Kixie popout will open adjacent to your web browser as an app with its calling features. This makes it easy to reference whatever CRM you are using. The Kixie window will include any known information about that contact from previous Kixie calls or your direct CRM integration as well.

The beauty of this system is that it is not separate from your other browser-based software. You can use Kixie with practically any CRM and don’t have to leave your CRM to make it happen!

Kixie still has a dashboard (more on that in the next section) where you can review calls and activity, set up voicemail drops, and more. But most of your time will likely be spent outside of Kixie and in the tools you already use.

That is great for driving adoption. Agents don’t need yet another program they have to log into and monitor. Kixie solves that rather elegantly.

Reporting and Sales Manager Tools

Despite being more affordable than many of its competitors, Kixie has a decent suite of tools for sales managers, team leads, and brokers managing a sales office.

Kixie enables call recording. Managers can track agents’ “connections” (defined as conversations lasting at least as long as however many minutes you specify), and even “whisper” on live calls to your agents, giving them real-time advice.

Kixie offers most of the customization you would look for regarding call forwarding, call routing among your team, and pre-recording messages.

As always, be aware of your state’s laws regarding one or two-party consent.

Use Your Own Number

You can use your own number with Kixie (though don’t use your personal number unless you want friends and family all routed through your CRM. Though I guess that might not be a bad idea anyway?)

If you don’t have a professional number they can provide one, though I would recommend getting a number on Google Voice instead. You don’t want to lose your phone number if you and Kixie end up having to part ways.

If you choose to use a different number when dialing, Kixie has “Local Presence” that will adjust to the area code for the area you are dialing. They have a spam system in place that will identify if a particular phone number has been identified by phone carriers as “spam likely” and will change that number. They have progressive numbers, meaning each time you use the Local Presence feature it will use a different phone number, allowing you to be more aggressive with your cold outreach if that is your style.

kixie example call
An example of the Kixie Chrome Extension window when open and dialing.

Biggest Pitfalls

Chrome Users Only

Kixie’s entire concept is centered around its Google Chrome extension, which makes every phone number on your computer a one-click call away.

If you aren’t a Chrome user and not willing to become one, then Kixie is pointless for you.

Not a Power Dialer

Kixie shows that it has a “power dialer”.

However, it’s not strictly accurate to describe it as a power dialer. It is not a “progressive” dialer automatically progressing through a call list. You are still manually clicking individual users’ numbers in your CRM.

No Lists, Expireds, FSBOs, Etc.

I’m aware of several agents and brokerages who use Kixie, but it is not designed exclusively with real estate in mind.

That may not matter – most dialers are not. But some like REDX have additional features like the ability to get your expired and withdrawn lists from the same provider.

For expired and FSBO prospecting with Kixie, you would need another source like Cole Realty. You would then upload that list to your CRM and could use Kixie to dial your list from within your CRM.

It has a few direct integrations only one of those is primarily a real estate software: Contactually. Again, being a Chrome extension you can reap many of the Kixie benefits without a direct integration, but these integrations certainly open up more.

VOIP

Kixie uses a Voice Over Internet Protocol (VOIP) phone system. Essentially you are using the Internet for your phone service.

This probably isn’t a negative. Once upon a time when VOIP was still new connectivity problems were more common than landline alternatives.

But we’re in the almost-5G-era now and Internet speeds are improving. VOIP is likely a perfectly acceptable calling method. In time, as providers spend more time upgrading Internet connectivity over legacy phone lines, VOIP will likely be a pro rather than a con, if it isn’t already.

But if you’re old school and want a copper line dialer, trusting their reliability, you’ll want to look elsewhere like Mojo.

Kixie Pricing*

  • $35/mo for the Integrated plan
  • $65/mo for the Professional plan
  • $95/mo for the Outbound Powerdialer
  • ~$0.016/minute calling
  • $30/mo to add unlimited minutes to any plan
  • No contract required
  • 7-day free trial

The $35/mo Integrated plan adds a dashboard login, IVR, option to record calls, ring groups, and more. It is likely the minimum product needed for team leads and sales managers.

The $65/mo Professional plan comes with more features like SMS messaging, local phone numbers, sly dial, API support, Slack integration, voicemail drops, and more. You won’t necessarily need this plan unless those features specifically address a business need.

The Outbound Powerdialer plan at $95/mo adds a multi-line power dialer capability and campaign management.

Minutes are charged $0.016/minute in the USA and Canada, though you can get unlimited minutes for an additional flat $30/mo. Depending on where you are calling into and if you are using texting there may be additional charges, e.g. $7/1000 texts.

Billing is quarterly. If you have 10 or more users you can opt for monthly billing.

They do not require a contract and offer a 7-day free trial.

*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.


My Personal Recommendation

Kixie is quite different from other common real estate dialers like Mojo or REDX. It’s not designed to be a self-contained software ecosystem but rather add on to your existing tools.

I love that! I love how seamlessly Kixie is designed to work with your existing tech stack. You don’t need to flip between your CRM or TMS and your dialer. Instead, you can easily mix dialer functionality with your favorite CRM. Brokers worried about agents having to adopt yet another software solution can instead breathe easy!

The software has a great deal of functionality not just for individuals but small teams and brokerages.

It is not real estate specific and its current integrations don’t include very many real estate CRMs. You may not find that necessary as the extension works within any CRM. But some of its more sophisticated capabilities might not be possible without a direct integration.

Dialing is tough for a lot of agents. Kixie helps remove the friction of getting started by making it easy to dial a number. You don’t want to be hand jamming every phone number you’re dialing. You’d like a few tools like prerecorded voicemails or text scripts for those who don’t answer.

I recommend testing Kixie out if you or your team are getting into dialing, even for bigger enterprises. It’s a unique concept unlike all other dialers I’ve seen and might fit your business. For the 7 day free trial it’s worth finding out.

If it works, it’s also one of the most affordable options out there and will save you some cash.

It’s probably inadequate for hardcore agents who dial for a living. It’s not a true power dialer and doesn’t match the workflow and speed you would see in a professional call center. But for agents expecting to do phone prospect up to an hour a day and want an easy way to engage their CRM database, Kixie is a contender.

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