Salesforce for Real Estate | Reviews and Pricing | 2024
I am hard at work creating a complete review of Salesforce for real estate!
Salesforce is the global leader in CRMs. They are a top choice for enterprise-level businesses with tons of customizability and flexibility. They have their own direct-to-consumer CRM product called Lightning, but they also serve as the backend for other, customized CRMs. In fact, if you are in real estate, you are more likely to use a Salesforce-based application like Propertybase or REthink CRM than Salesforce itself.
Salesforce is a massive company worth over $100B. To put that in perspective, that is over 10x the market cap of Zillow. Salesforce was founded in 1999 and is headquartered in San Francisco, CA.
Welcome to your one-stop shop for Salesforce for real estate reviews!
Your Reviews
Salesforce
| 5 star | 0% | |
| 4 star | 0% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
Sorry, no reviews match your current selections
Use Salesforce if…
- You are a very large enterprise with the budget for a highly customized all-in-one solution for your office
Skip Salesforce if…
- If you are looking for a big brand in your budget that can still work for real estate (consider Keap)
- If you are looking for a CRM staple that has basic tools and features a Realtor would need (consider Wise Agent)
- You want a small business CRM that is intuitive and easy to pick up (consider Pipedrive)
Salesforce Built Real Estate CRMs
Salesforce’s direct-to-consumer CRM, Lightning, is a simple CRM that is not tailored for real estate. Instead, if you are interested in Salesforce CRMs, you are likely better off considering some of these Salesforce-based CRM software options:
Propertybase
$79+/mo. The basic PropertyBase subscription is just for the CRM. But their upgraded packages include a website, or even a full all-in-one platform that includes transaction management and brokerage tools. PropertyBase is the CRM for anyone who wants a Salesforce product and their robust offering of apps in a real estate CRM.
Best Features
TBD
Biggest Pitfalls
TBD
Salesforce Pricing*
- $25/mo for the Essentials
- $75/mo for Sales Professional
- Free trial offered
Salesforce Lightning is an affordable $25/mo paid annually, $30/mo paid monthly.
On top of the CRM, they have numerous modules that you can add-on like marketing, social media, digital advertising, customer service, and even HR related management. The $25/mo for the CRM looks pretty pale compared to some of these.
Salesforce is designed to be customized, so there are numerous services for building your own apps or adding third-party apps to your software.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Personal Recommendation
There may be some large brokers for whom Salesforce is a needed solution.
But for the vast majority of brokers and agents, Salesforce does not make sense.
Instead, if you are looking for the reputation and power of Salesforce in a real-estate-friendly tool, consider the Salesforce built platforms like PropertyBase and REthink CRM.
Salesforce Videos
