Rejection sucks. When a sales prospect is giving you objections, it feels like they are rejecting you. But that is not the case. Instead, they have genuine objections that often have nothing to do with you. If you have confidence in your value proposition, you can handle objections and deliver Read more
150 characters is not a lot of space to capture everything about you. But that is all the space you are allowed in your agent bio on your Instagram account. For perspective, the first sentence of the Declaration of Independence is 394 characters, over twice the allowed character count for Read more
Your property listing description is not the most important element to getting your home sold. That would be the sales price. Following that would likely be quality photography. And after that is probably MLS exposure. No, listing descriptions aren’t the most critical component of getting a listing sold, but it Read more
Football legend Lou Holtz says that people have basically three questions when judging a relationship: Can I trust you? Are you committed to excellence? Do you care about me? Those three questions perfectly summarize what is important in a relationship with past clients and your sphere of influence (PCSOI). The Read more
“The best compliment you can give me is your referrals”. – Every REALTOR’s Email Signature Is it too cheesy? Too “2010”? I’ll let you be the judge. But there are entire Pinterest boards of shareable social media images advertising this popular real estate idiom, and it adorns many business cards, Read more
So you’re thinking about making a real estate ad. And to get the best bang for your buck, you want it to go viral on social media, looping in new buyers and sellers to your little ecosystem. Well, here are some ideas to get started brainstorming with! Mark Z Mark Read more
Content marketing is the future of marketing. It doesn’t involve pop-ups, disruptive advertising, cold calling, junk mail, or door knocking. Instead, it gives value first, allowing companies to build trust and brand awareness with their customers first. I believe as the 21st century continues, consumers will have ever higher expectations Read more
One of your first tasks as a real estate agent is deciding on a CRM. But when you add up the monthly costs of quality CRMs, it can get expensive for a new agent! Are there any free CRMs (customer relationship management software) for real estate? Yes-ish! Below are several different Read more
Snail mail becomes more and more meaningful the more that businesses go digital. A handwritten note feels a million times more authentic than even the most masterful composition sent to an email address. Fortunately, there are easy, quick, and cheap ways to incorporate thank you notes and other such notes Read more
Interested in testing some new online marketing strategies on the cheap? And I mean really cheap? Like, “free” cheap? Below are some free real estate marketing software options that all have free entry-level offerings that will let you experiment and play around with their product. The free stuff might even Read more