Easy Agent Pro | Reviews and Pricing | 2024
Easy Agent Pro is a single agent and team lead generation website provider that is robust for the price. Their IDX websites are called “Leadsites”, built on WordPress, and feature sharp, colorful, and fun websites that are capable of ranking on Google. It is feature-rich, including apps that you can implement to help boost your real estate marketing and generate leads online. It is one of the better affordable website options for agents wanting to have a website that can work for them, including content marketing and SEO.
Easy Agent Pro was founded in 2014, headquartered in Overland Park, Kansas.
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Use Easy Agent Pro if…
- Landing pages and lead capture are an important function of your website
- You want a well-rounded “do-everything” real estate website and like the Easy Agent Pro design
Skip Easy Agent Pro if…
- You want a more robust integrated CRM backend (consider Real Geeks)
- You’re willing to spend a little more for a more custom, high-end design on a WordPress site that you completely own (consider Agent Image)
- You want a similar solution but slightly more affordable and different design (consider AgentFire)
View Other Real Estate Website Providers
Easy Agent Pro Design
Easy Agent websites use distinctive, bold colors and fonts, and have just a very fun, contemporary, and unique design.
Below are just a few of the Easy Agent Pro website examples I’ve found.
Kyle Hiscock – Rochester Real Estate Blog
Kyle Hiscock is one of my favorite real estate website owners and bloggers, and I highly recommend checking his website out not only for Easy Agent Pro examples, but in general when coming up with content marketing ideas for your own website, blog, and neighborhood information.
Erik Carman – Park Hill Pro
Erik Carman in the Denver area has an Easy Agent Pro website that perfectly shows how clean and sleek the design can be. He includes some video integrations with his as well.
Best Features
Beat Zillow
Easy Agent Pro runs the private “Beat Zillow” Facebook group. It’s a very active group. And there is more than just how-tos or product questions.
“EAP” creates a significant amount of blog and video content on how to craft a successful real estate site. They also host webinars for their website users to help learn how to best implement Easy Agent Pro.
Brag Wall and Other Apps
Easy Agent Pro has “apps” that you can add to your website to customize and implement specific features.
One example is their “brag wall”, which is an extremely easy way to both solicit and share reviews from past customers to Google, Zillow, Facebook, or Yelp.
Other apps include slide-in and pop-up contact forms, squeeze pages to generate buyer and seller leads, Facebook lead ad integrations, and “Blogger Pro” for article templates.
Squeeze Pages
Easy Agent Pro’s reputation hinges on being a “lead site” – generating leads!
Unlike costly CRM-website combos like BoomTown and CINC, the lead generation is DIY in this case. But EAP gives you the tools to capture leads with a robust toolset of squeeze pages (also called landing pages).
You can direct users from social media like Facebook marketing, PPC campaigns, or organic traffic to these pages and seal the deal with a new contact’s information!
Others
Easy Agent Pro sites are built on WordPress, an SEO-friendly and versatile platform.
They write 2x blog posts for your site every week, although content like this is not likely to rank on Google. At best, it will make your site look fresh to visiting users.
If SEO is important to you, you need to generate your own, original content.
They also debuted the “Ninja IQ” scoring system, rating leads and signposting who you need to be following up with.
As of 2019, EAP also has a CRM backend, which means it’s moving from more of the “agent website” category and into the “platform” category. The CRM includes texting abilities, autoresponders, tagging, and campaigns.
Biggest Pitfalls
Setup
Common criticisms of Easy Agent Pro include the fair amount of setup and tinkering to get the website running smoothly.
Also, their “apps” are both a source of strength and weakness, as some agents complain that not all the elements of the website work smoothly together.
No Custom Options
Your customization options will also be limited to the templates they provide.
That is not significantly different than other websites in this price range, though some competitors offer options to spend on a highly customized website. For that reason, it may not appeal to luxury agents who need a bespoke online presence.
It also won’t appeal to DIY website builders, or entrepreneurs who want to “own” instead of “rent” their website.
iHomeFinder
Easy Agent Pro mostly works with iHomeFinder as their IDX, which is not everyone’s favorite IDX solution. Further, your IDX functions have to be done within the iHomefinder interface and not Easy Agent Pro’s. I recommend browsing example sites as if you were a buyer to get a feel for what their search experience would be like.
One agent mentioned that they were able to work with Easy Agent Pro to swap IDX Broker for iHomeFinder.
iHomeFinder is a popular technology partner because they have many MLS relationships. There are few MLSs that iHomeFinder can’t pull listings from.
However, Easy Agent Pro has been also building their own, internal IDX tool. While it is not available in all markets, it has the potential to be an interesting alternative to iHomeFinder if that is an obstacle for you.
Easy Agent Pro Pricing*
- $179/mo for the “Pro” Agent site
- $259/mo for the Ultimate
- $379/mo for the Ultimate+
- $899/mo for Premium
- $199 setup fee
- No contract
Easy Agent Pro starts at $179/mo for an IDX website.
The Plus plan is $259/mo and allows you to add unlimited text messaging codes, unlimited social media sharing, removing the EAP brand at the footer of your site, and dedicated support.
The Ultimate+ option at $379/mo adds DFY Pay Per Click Ads.
Premium sites are $899/mo and a $399 setup fee and adds done-for-you CRM and SEO services.
There is also a $199 setup fee for all other plans, which they may discount or waive via monthly promotions. They also have no contract.
*This is current to the best of my knowledge at the time of this writing. Contact the vendor directly to check current prices, discounts, and terms.
My Recommendation
For websites under $200/mo, Easy Agent Pro has my favorite design. Popular alternatives in the same price range like Real Geeks do not have as crisp and enjoyable website designs, in my opinion.
If you like “EAP”, I recommend comparing it to the AgentFire real estate lead generation websites. Both are very similar. They are WordPress based websites that include apps that you can plug and play to make your website your own.
The EAP CRM is very basic and inferior to most other CRM options at modest single-agent pricing. It doesn’t have lots of integrations or tricks like other CRMs. But it does have a very usable interface and is easy to use and setup. If you have simple needs in a CRM, it is a very serviceable tool.
In reviews that I found, EAP doesn’t get the same kind of rabid fan base that you see with Real Geeks. My guess is that the difference is due to the work to build and maintain and EAP site, and that may frustrate some real estate agents. And parts of their platform are still clunky.
But there are still some top agents who are clearly succeeding with EAP. It is one of the most versatile options in that it can serve as a content site, lead generation site, and brand site.
Easy Agent Pro is one of my favorite, best-designed sites in its price category and one I definitely recommend considering if you want to generate leads yourself and have a separate CRM in mind.
Easy Agent Pro Videos
